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How to Promote Your Music Successfully on the Internet
Internet Music Promotion 101 by David Nevue
Buy the current edition (April 2007), and
Get a FREE PDF
Update to the 2010 Edition as soon as it's released (early 2010)!
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Do you have any questions
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A Message from the Author...
My name is David Nevue. I am the founder of
the Music Biz Academy (this web site) and author of the book,
How
to Promote Your Music Successfully on the Internet.
Let me come straight to the point.
The Internet is an
incredible promotional tool for independent musicians. You can get radio play, grow a fan
base, create a distribution channel, manufacture and sell CDs and
music downloads all online. You can use the Internet to create an
amazing amount
of exposure for your music. Wouldn't it be great if literally
thousands of people heard your music every
single day? What if you could use your web site to
sell 50, 100
or even
200 CDs every month? Not to mention
all the digital downloads of your
music you can sell via iTunes, Rhapsody,
Yahoo and dozens of other online
retailers. Guess what? It doesn't take a brain-surgeon to make it happen, but it
does take a lot of hard work – and you need to
know what you're doing.
Therein lies the problem.
Most musicians just have no idea where to start when it comes to online promotion and distribution. Some get as
far as putting up a web site, but stop there. They aren't sure what the next step should be. That's where I can
help.
Who am I?
I'm
an independent musician just like you, with one difference: In 2008, I used the Internet to generate
over $60,000 in income just from my music. Hard
to believe, isn't it? But it's true. Today I'm doing the "music business" full-time from my home in Springfield,
Oregon. I now invest my time developing
my music career
rather than spending 40-60 hours
a week working for someone else. I'm truly an
independent musician.
My intent with this book
is to give you the information you need to begin promoting, selling, and distributing your own music online. I'll
provide you with proven ideas you can put to use
immediately. It doesn't take a ton of money to get started either – that's another great
benefit of living in this digital age.
Simply put, in my book,
How to Promote Your Music Successfully
on the Internet, I'll take you step by step through the same
marketing strategies I've used over the last eleven years (since 1995) to promote my own music and run my music
business on my own terms.
Click here for book
reviews from my readers!
Cutting Through the Hype...
First, let's cut through the hype. If you want to be successful promoting and distributing your music online, it's
going to take time and hard work. Like anything else of real value, you get out of it what you put into it.
But here's the cool thing: your music career will be in
your hands. Once you have the information you need, your future will not be dependent
on somebody else doing their job, it will be dependent on
you doing yours. How refreshing would that be? You career won't be at the mercy of
a record label, some A&R person, or an agent who may or may not have your best interest in mind. If
your music is quality music,
deserving of an audience, you can find that audience online
no matter what the genre of your
music is.
You need knowledge, pure and simple.
In
How to Promote Your Music Successfully
on the Internet I'll give you good,
practical information you can put to
use
right away
to promote and distribute your music online. I will teach you, in a straightforward way, how to get your music
out there without wasting your time
or money on hogwash.
Let Me Tell You What This Book is NOT...
This book is NOT
full of advertisements for other services. I really hate it when you buy a book it turns out to be a 100 page long
pitch to get you to spend more money on other
products or "consulting" services! This book is all substance, and contains
no hot air!
This book is NOT
sparse. Yet another pet peeve of mine is when you purchase an ebook and the pages have 2 inch margins and LARGE
type to make the book look bigger than it really is.
How to Promote
Your Music Successfully on the Internet is
160 pages long, with
3/4 inch margins and 11 point type. In other words, I make the most of the space on each page.
This book is NOT
written by some guy who's trying to make a buck off of your hopes and dreams. I'm a musician, just like you, and
I wrote this book for a reason: to help other independent musicians achieve the same success I have. It sounds
corny, but it's true.
This book is NOT
overpriced. If anything, it's
underpriced. As a working musician myself, I understand finances are tight, plus I know you have other
priorities. One of my primary concerns for my customers is to keep my book
affordable. The PDF version of my book sells for just
$22.95, and that
includes one
free PDF update
to the next edition when
it's released! You'll be hard pressed to find a
quality ebook
anywhere that sells for less
and then gives you a free update
to the next year's edition, too! I've
put literally years
of research into this book, and
I guarantee you'll find it to be
well worth the price. If you don't
agree, I'll refund your money.
This book is NOT
written by someone with lots of "theory," but no experience. I've lived this book! Everything in it,
every idea, suggestion, and strategy within its pages comes from my
own life experience. The marketing strategies
in my book are tried, tested, and true.
The are the very same strategies
I use to promote my own music online.
Click here for reader reviews
of the book!
I've Been Doing This a LONG Time....
I started marketing my music on the Internet way back in 1995! Like most musicians still do today, I put up a web
page with some sound samples (*.wav files in those days) and just hoped somebody would find me. My first year online,
I sold just two CDs. I wasn't satisfied with that at all! So I began experimenting with different marketing strategies.
After some failures and a few successes, I began to see more CD sales. I knew I was on to something when I began
selling four or five CDs a week! That gave me the idea to write this book, the first edition of which came out
in November of 1997. Since
them, I've updated this book probably
3 dozen times!
1995
was a long time ago, and since then
I've continued to build onto my success.
Over the last thirteen years I've expanded my online
music business to include not only sales of my CDs, but books (like this one), sheet music (transcriptions of my
own works), information and advertising. Plus
I own and operate the #1 Internet
radio broadcast on Live365.com.
Needless to say, the income generated through these music-related projects
has made a huge impact on my ability to both promote my music and to create more products, like CDs, to sell to
fans.
My
discography now includes nine CDs! I could never have accomplished
that without the additional income generated by my web site!
Full-Time Musician Status!
In November of 2001, I finally achieved a longtime dream: I quit my day job at Symantec Corporation (the makers
of Norton Antivirus and Norton Internet Security) to work in the online music business full-time. Now I have more
time to work on my music and spend with my family. Life has never been better or more fulfilling.
Click here for reader reviews!
Use the Internet to Advance Your Music Career...
YES, you can use the Internet to create a LOT of exposure for your music. YES, you can use the Internet to bring
in additional income to invest right back into your music business. But can the Internet actually advance your
career? The answer, in short, is also, YES!
Use the Internet to Get
more Gigs...
Not
every musician wants to tour, but
if you do, the 2007 edition includes
an entire chapter on using the Internet
to book and manage your own tour.
I NEVER toured until three years ago,
but the demand from my fans for
live performance provided opportunities
for me to start doing so. Now I
travel - and make a profit -
from concert performances, too.
Just Think About It...
Thousands of people could be hearing your music
every single day. That's what I've been able to achieve. Just
four years ago I started up my
own internet
radio station and that currently
generates over a million
listening hours per
month. That equates to over
25,000 people a day hearing my music!
That translates into sales! And that's just one, single, web
site.
In this book, I will show you exactly
how I started up and promoted my
own Internet radio station so you
can do the same if you like.
Hundreds of people could be buying your CDs
and downloads. Wouldn't it be nice to sell 5-10 CDs a week from your web site? What about a 50-100 per
month? How
about
200 CDs every month
plus a whole bunch of digital downloads?
Success at that level takes a lot of work, but it is possible if you have the determination.
One reader wrote me to say that
after putting my suggestions into practice they sold over 3,000 CDs from their web site in 9 months! That's over
300 CDs a month
just from online sales!
Imagine all the contacts you'll make
when your music really starts getting out there. As a direct result of my time online I've gained distribution
overseas and a publishing agreement. On a regular basis I am contacted by independent filmmakers wanting to use
my music (which they discovered online) for their film projects. I am approached all the time about gig opportunities
all across the U.S. from people who found my music online.
Think about how great it will feel
when your fans begin to use the Internet to communicate with you, to tell you how much they love your music. Just
look at
the
email I've received from people at my own personal web site.
It's amazing the impact your music can have on people if they just have the opportunity to hear it! Best of all,
using the Internet, you have the opportunity to develop important
relationships with fans from all over the world. These fans can become an extension of you,
and many of them will
help
you get the word out about your music!
Who Needs a Record Deal?
Many musicians look desperately to be signed by a major record
label.
Perhaps you, yourself have aspirations of "making
it big" in the music business. But let me tell you something. You don't need a major label deal to have a
successful music career. If you are seeking
fame in the music business, then yes, you need the backing of big money. But, if you're
just wanting to do music full-time and be the quintessential artist, that's something you can do
all on your own, and the Internet
can help you reach that goal. I'm living proof of that.
I want to teach other musicians to use the Internet the way I have. Not only to bring in more income, but to gain
significant exposure for your music. In
How to Promote Your Music
Successfully on the Internet, I will show you how to target an
audience most likely to buy your music. I will show you how to convert visitors to your web site into sales, and
how to increase your fan base. I will show you how to sell more CDs, and how and where to distribute your music
online
(both digital and retail). I will also tell you what not to waste your time and money on. Basically, I'm going to use this book to
pass on pretty much everything I know about marketing music on the Internet. Whatever your end goal is, if it involves
using the Internet to promote your music, this book will help you do that.
If you want to create massive exposure for your music online, sell a lot more CDs and
downloads and use the Internet to both
generate income and advance your music career - this book is for you. In
How
to Promote Your Music Successfully on the Internet, I takes you
step-by-step through the methods I have used to find a successful music career online. Whether you are just getting
started online, or an experienced marketer, you will benefit from my experience.
And if you're not sure you can trust me, or you fear I have a hidden agenda, just read out the
many testimonials from satisfied readers!
This book delivers the goods.
There is Just No Comparison....
There are two or three competing books out there about marketing
music on the Internet, but only one by an unsigned, indie musician like yourself who actually understands where
you're coming from. This is the only book you need to find success selling your music online. To quote one of our
readers, other books on this subject "dull in comparison" to this one.
"I've read (several popular Internet Music Marketing books
named, but excluded here out of respect for the authors) and more prior to this purchase. They all dull in comparison.
I got more valuable info in your book than all others combined." -
Jeffrey Sanders
"A million thanks to you for your book “How to Promote Your
Music Successfully on the Internet.” In minutes, it answered questions I’d had for weeks...I figure you have saved
me months if not years of trial and error." - John Edmonds
"I am an experienced web surfer...but I never could have imagined that so much more existed out there than
what I already knew. I made so much progress after reading it in the ensuing week that I think that the book saved
me at least 6 months of toil and trouble on the web." -
Spike Spencer
"I am absolutely loving 'How to Promote Your Music Successfully
on the Internet!" I've been looking for exactly the information that you have provided me with, and would
have gladly have paid 10 times what I did for it! I haven't been able to stop reading it all night!" - Tim White
I've poured my heart and soul into this book, not only for you, but for myself.
How
to Promote Your Music Successfully on the Internet is, in a very
real way, a process I've used to write down and archive everything I've ever learned.
Get a Free PDF Update!
Every person that buys my book via this web site gets one
free PDF update
to the next edition as soon as it's available!
It will be emailed to you automatically! If
you decide you want more than just one update, you can
always sign up for the Lifetime
PDF Updates
option. For an additional $20, you
get lifetime updates for as long
as I publish the book (I've published a new edition just about every year
since 1997.)
Questions?
If you have any about this book or the order process before you buy, please feel free to
write me and ask! Yes, I'm
a real person, and I'm a
click
away.
Yes, It's Guaranteed!
If for ANY reason you are unsatisfied with the book, you may return it for a full refund! But check this out! In
its twelve years of publication, after tens
of thousands of sales, I've only had four copies returned. That's a pretty good
track record!
Don't
Miss Out! For
just over twenty dollars, you'll have
all the information you need to
promote your music online the right
way. No more wasted time and energy!
No more guesswork! You'll have a
workable plan laid out before you.
A Quick Summary...
Among many other things, my book will show you...
Where to begin
when you have nothing. How to start from scratch!
How to build a web site designed to maximize CD sales
How to put music online
and offer it for streaming or download. The technical stuff made easy!
How to copyright
your music. It's
easier than you think. How to take credit card orders from your site - in just 15 minutes!
How to optimize your web site for search engines (without
the hype)
How to register your web site with the search engines (without paying a dime!)
How and where to target customers most likely to buy your CDs,
and drive them to your web site.
How to build a street team of fans, put them to work
for you, and keep them energized!
How to write your press release and where to send it online to make an impact.
Proven strategies for selling music online. Great ideas just waiting to happen!
Little known marketing secrets that will
easily double your CD sales!
How to turn casual visitors into buying customers. How to build and maintain an email list that will bring you business for years to come!
How
to get your music onto podcasts
as
well as hundreds of Internet
radio stations. How
to launch your own Internet radio
station
and use it to attract tens of thousands
of new fans! How
to use the Internet to get gigs,
book your own tour and become
your own tour manager. 12 things to do right now to improve
your Internet sales.
The absolute best places to promote, sell and distribute your music online. Very detailed.
How
to make the best use of MySpace.com
to build your mailing list, fan
base and tour options. What NOT to waste your time and money on! Learn from my mistakes.
How to use advertising to pump cash into your music career. A little success can go a long way.
....and a
HUGE directory of proven resources to help you take you to the next level.
These are just a few of the topics covered in
How to Promote Your
Music Successfully on the Internet.
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the book (and as long as we have your correct email address!)
I Respect Your Privacy!
All the information you provide during the online order process is completely confidential. I won't give your information
out to anyone! Not only that, I won't call you or email you or contact you in any way unless I need specific information
to fulfill your order. I will, of course, email you the information regarding your free PDF update! But aside from
that, you're not signing up for any mailing list when you buy my book! If you
want to subscribe to the
Music Biz Academy newsletter, you can do so
here. But that's a whole different
process.
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When you provide us with any personal information including your name,
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Reviews by the Experts...
"Sometimes, every great once in a while, a book comes along and just takes you by surprise. What you expect
to be a mundane, albeit educational experience can make you sit up and take notice if you're not careful. This
was the case when I read "How to Promote Your Music Successfully on the Internet" by David Nevue. Attention
indie artists – if you don't know how to promote your music on the Internet, this is the book for you. For those
of you who think you know how to promote your music on the Internet, get this book anyway – I promise you'll learn
things you did not know."
- Michele Wilson-Morris, MusicDish
"Author David Nevue has created a direct and easy to
understand roadmap for marketing your music on the world wide web. This book contains fundamentals that major artists,
as well as those on independent labels, should read and absorb....David goes to the heart of the matter: Music
Marketing Strategies That Bring Results!...It is a very well rounded catalogue of ideas, and the serious musician
will find it an excellent starting point. Nevue's practical guide will get you thinking beyond the immediate gratification
of hearing your song played a few times on Internet radio, to the more substantial art of selling records via the
Internet."
- Joe Viglione, for
AllMusic.com
"The #1 thing that impresses me about this book? It's
constantly being updated - and considering the changing state of the net - where a month can often equate to a
year in 'real time', that's a good thing to know...I found the publication very easy to read. David takes you into
the world of cyberspace right from the beginning - telling you what you'll need to get started, information on
web hosting, domain names, what tools you can use to start making your own killer site - and takes you through
to the end where he talks about how to get targeted viewers for your completed web site, how to use your offline
material to promote your online presence, etc. The Quick Reference guide at the back of the book would be worth
the price of the publication itself, all on its own. In short, I will definitely be using this as a reference myself."
- Jodi Krangle, for
The
Muse's Muse
"Coming across the 'musicbizacademy.com' website was
one big find, but once there, finding their excellent study on selling and promoting music on the Internet was
the best discovery of the year. As far as I know no one has such an up-to-date and accurate description of what
it takes to be a cyber marketing expert. The best money I ever spent!"
- Christopher Knab - FourFront Media and Music
"David Nevue has clearly spent a lot of time over the
past eight years marketing his music on the Internet. In
How to
Promote Your Music Successfully on the Internet, he shares what
he has learned. The result is the finest book on Internet marketing I have read so far....If you're interested
in promoting your music online, or you have tried to but with limited results, by all means buy this book. You
won't find any "get rich quick" schemes here. Nevue's methods require plenty of time and effort. What
you will find in abundance is useful and - better yet - tested advice."
- Steve Moss, for Tunesmith Monthly
"Almost immediately (the first page after the Table Of Contents) we see the question 'Will You Make Millions?'
The answer following the question is refreshing in this jaded world of get-rich-quick-schemes and scams . . . 'The
Internet is not a shortcut to success, it's simply another tool, and one that can be very effective in the hands
of someone who knows how to use it.' The author is up-front with the reality of Internet self-promotion and that
is commendable. The rest of the book is filled with very useful information, including current links to the various
tools and research that is used. I tested every single link in the book and every one was exactly what the author
said it was. This, in itself, is quite unusual and again, commendable....I will give my personal guarantee that
if you follow the plan this book lays down, you will do exactly as the title indicates and successfully promote
your music on the Internet. I heartily endorse this book as the best manual on Internet self-promotion that I've
read to date."
- Jef Peace, for
Peacework
Music
"It gets two big thumbs up!...If you want to put your music
on the Internet and sell CDs you're going to need great advice, application and dedication....that's where David
Nevue's book 'How to successfully promote your music on the Internet' comes in. This spiral-bound tome will set
you straight and provide you with a lot of the basic techniques needed to set up band website, promote it and sell
CDs. Sure, you have to add the sweat and the toil, but you really won't pick up the information and advice contained
in this book in an afternoon's surfing on a few websites. There are years of experience and lessons contained within
the chapters of the book. Take notice of them. As the author says himself, making a dollar out of putting your
music on the web takes a lot of effort and dedication. And I can promise you that he's telling the truth.
- Geoff Nicholson, for
Shareware
Music Machine
"David Nevue has taken his years of music Internet marketing experience and put together a fantastic resource
in "How to Promote Your Music Successfully on the Internet." The book has some brilliant tips I've missed:
Newscasting, cross-selling strategies, contests and sweepstakes (something I implemented on my band's website after
reading this book, I have nearly 200 new newsletter subscribers in one months time), referrals, collaborations,
coupons, newsletters, press releases, samplers... Man, the book is packed! David has compiled more than a "Guide
to Effective Music Promotion". He's compiled a book on innovative music marketing, the most up-to-date resource
available for promoting your band. Order it. You'll see."
- Marc Gunn, for
The
Bards Crier
The Contents in Detail....
First Things First - Stuff to Read Before You
Start Exploring
A Brief History · Will You Make Millions? · Getting Signed · How to Use This Book
Effectively ·
How to Receive Lifetime Updates for This Book Getting Started: Where to Begin When You Have
Nothing
What You Need, What it Costs, and How to Get by
with Less! · The ‘Right’ Computer System · A Fast Internet
Service Provider · The Web Browser War · Finding the Perfect Web Host · Claim Your Domain · The Pros and Cons of
‘Free’ Web Hosts · FTP Client Recommendations · E-mail: Your New
Best Friend
Web Site Design Tips: How to Do It Right From
the Get-Go!
Design Considerations for the Design-Challenged!
· Web Site ‘Design by Template’ · ‘Do it Yourself’ Web
Page Creation · How to Find Ideas for Your Site Design · Copyright or Wrong? · How to Copyright
Your Music · Planning Your Online Press Kit · The Essential Stuff
You Need to Know · Web Graphics: Get Everything You Need Free! · How to Make Your
Site ‘Live’ · Advanced Web Design Considerations · Flash! Oops, They’re
Gone · Death to Frames · Long Live SSI! · Web Counters: The Pros and Cons / Stats · CGI, Forms, Chat,
Guestbooks & More · Anti-Spam Your Web Site · Web Site Maintenance
Sound Solutions:
The Technical Stuff Made Easy!
How to Create Music
Samples for Your Visitors ·
MP3: CyberSound at its Best · mp3PRO for the Mac · iTunes: The Next Generation
· Download or Stream? ·
Who’s ‘Stealing’ Your Music? · Embedding
Music in Flash · Windows
Media Player and Apple Quicktime · Recommended Audio Tools Take Credit Card Orders from Your Web Site -
In 15 Minutes!
Making the Sale, Taking the Cash! · Accepting Credit Cards in 15 Minutes or Less · The Redirect Approach · Plugging Into E-Commerce · When Sales Exceed $100/Month · When Sales Exceed $500/Month · Your Shopping Cart - One Easy, Inexpensive Solution · Your Merchant Account - Technology Overview · Alternatives to Taking Credit Cards · Online Checks - Dead on Arrival · What About PayPal? · Need Recurring Billing? · Selling
Digital Music Downloads
Optimizing Your Site for Search Engines - A
Step-By-Step Guide
Preparing Your Web Site for Search Engine
Registration · Designing Pages Around Keywords and Phrases · Creepy Crawlies:
Bait for the Spider · Your Page Title Says it All · Your Relevancy
Rating · Just a Popularity Contest? · Helping Spiders · Killing Spiders · Meta Tags: Much Ado
About Pretty Much Nothing · A Keyword to the Wise · The ‘Spam’-ish Inquisition · More Meta Tag Tips · Location, Location,
Location · Tagging Your Images · Link Text: Get Specific · The ‘Exclusion’
Clause · Humans and Hybrids
Search Engine Registration - How
to Put Yourself on the Internet
Map Search Engines - The Changing Landscape · Should You Hire a
Search Engine Professional? · Yes, Virginia, it Really is That Easy · The Search Engines
That Really Matter · Testing and Resubmitting Your Keywords · Should You Pay for
Position? · A Warning About ‘All-in-One’ Search Engine
Registration Tools · Other Recommended Reading
Targeting Your Customers to the Max!
Pick Your Target and Aim Carefully! · Voices from the Past
· Getting the Word Out! · Newsletters: Making Contact · Put Your Fans to
Work · Targeting New Customers · Time for a Chat? · ‘Group’ Dynamics · Targeting by Site · Newscasting - Riding
the Wave of Pop Culture · Divide and Conquer! · The Power of Words - What You Know Can Sell
Your Music! · Free Content for Your Web Site · Customer Referrals · Targeted Link
Partnerships · Maintaining the Sales Machine · Get the Hits That
Count! Your Internet Press Release - How to Write It
and Where to Send It
Making Noise About Your Web Site! · Pay-for-Promotion
Services · How to Write a Press Release
Proven Strategies For Selling Your Music
How to Turn Your Visitors Into Dollars · Limit Your Visitor’s
Options · Music to Their Ears · Win a Free CD! · One Thing NOT to Advertise · Try Before You Buy! · The ‘Sampler’ Effect
· The One-Two Punch: Combining Samplers and Coupons · CD Samplers and the
“Toss-In” · Have I Got a Deal for You · Free Shipping! · Free Bonus Offer! · Fear is the
Mind-Killer (and a Sales Killer too!) · “Can We Talk?” · Damaged Goods or Best Buys? · Turn Your Visitors
Into Long-Term Customers · Get Friendly! · Making Your Fans Your Closest Allies How
to Build a Powerful (and Effective!)
Mailing List Many Lists, One Goal · Tools of the Trade · E-Mail Confirmations
= Missed Opportunities · Pop-Ups: Overused or Misunderstood?
12 Things to Do Right Now to Improve Your Internet
Sales!
The Best Places to Promote, Sell and Distribute Your Music Online
Targeting through Product Placement · A Thousand Points of
Light · Setting Up Shop · The #1 Place to Promote, Sell and Distribute
Your Music · Number Two to Number Ten (featuring iTunes, MySpace,
Amazon.com, YouTube, Live365 and others) · Beyond the Top Ten Internet
Radio: Tuning In to More Exposure
Clearly a Monopoly · Where to Find Independent Webcasters · Setting Up
Your Own Radio Station · How I Play to Over 600,000 People a Month · The Cost of Growing Your Broadcast · Paying Royalties: The Financial Reality · Podcasting: Jumping on the Audio Bandwagon · A Happy Hollywood Ending
Beyond
Cyberspace: Using the Internet to
Get Gigs Crossing Over: From Radio to the Stage · House Concerts:
Small Audience, Big Profits! · Sharing the Gig, Finding Venues, Making the Rounds · Managing Your Travel
Budget
Dead Ends, Money Pits and Time Wasters!
Marketing Strategies That Fall Flat! · Banner Ads and
Banner Exchange Services · E-mail (Spam) Services · Free-for-All Links · Reciprocal Links to
Useless Places · Newsgroups · Music Collaborations · Joint Sampler
Projects · Music Site/Service/Contest Solicitations via E-mail · Paid Search Engine
Listings How to Use Advertising to Pump Cash Into Your
Music Career!
Bonus
Checks for Great Performance! ·
Less is More ·
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General
Resources for Musicians · Major and
Independent Record Labels ·
Talent Agencies and Music Promotion Services · Products and Services for Musicians · Promotional Merchandise and Gimmicks · Musician How-To’s, Tutorials, and Music Business Tips
· Musician Communities · Compact Disc Manufacturers · CD, Graphic & Web
Design Services · Music Law & Copyright Resources
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How to Promote Your Music Successfully on the Internet
Internet Music Promotion 101 by David Nevue
Buy the current edition (April 2007), and
Get a FREE PDF
Update to the 2010 Edition as soon as it's released (early 2010)!
PDF Version Has Clickable Links!
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Do you have any questions
about this book or the order process before you buy? We're glad to help! Just Ask!
A Message from the Author...
My name is David Nevue. I am the founder of
the Music Biz Academy (this web site) and author of the book,
How
to Promote Your Music Successfully on the Internet.
Let me come straight to the point.
The Internet is an
incredible promotional tool for independent musicians. You can get radio play, grow a fan
base, create a distribution channel, manufacture and sell CDs and
music downloads all online. You can use the Internet to create an
amazing amount
of exposure for your music. Wouldn't it be great if literally
thousands of people heard your music every
single day? What if you could use your web site to
sell 50, 100
or even
200 CDs every month? Not to mention
all the digital downloads of your
music you can sell via iTunes, Rhapsody,
Yahoo and dozens of other online
retailers. Guess what? It doesn't take a brain-surgeon to make it happen, but it
does take a lot of hard work – and you need to
know what you're doing.
Therein lies the problem.
Most musicians just have no idea where to start when it comes to online promotion and distribution. Some get as
far as putting up a web site, but stop there. They aren't sure what the next step should be. That's where I can
help.
Who am I?
I'm
an independent musician just like you, with one difference: In 2008, I used the Internet to generate
over $60,000 in income just from my music. Hard
to believe, isn't it? But it's true. Today I'm doing the "music business" full-time from my home in Springfield,
Oregon. I now invest my time developing
my music career
rather than spending 40-60 hours
a week working for someone else. I'm truly an
independent musician.
My intent with this book
is to give you the information you need to begin promoting, selling, and distributing your own music online. I'll
provide you with proven ideas you can put to use
immediately. It doesn't take a ton of money to get started either – that's another great
benefit of living in this digital age.
Simply put, in my book,
How to Promote Your Music Successfully
on the Internet, I'll take you step by step through the same
marketing strategies I've used over the last eleven years (since 1995) to promote my own music and run my music
business on my own terms.
Click here for book
reviews from my readers!
Cutting Through the Hype...
First, let's cut through the hype. If you want to be successful promoting and distributing your music online, it's
going to take time and hard work. Like anything else of real value, you get out of it what you put into it.
But here's the cool thing: your music career will be in
your hands. Once you have the information you need, your future will not be dependent
on somebody else doing their job, it will be dependent on
you doing yours. How refreshing would that be? You career won't be at the mercy of
a record label, some A&R person, or an agent who may or may not have your best interest in mind. If
your music is quality music,
deserving of an audience, you can find that audience online
no matter what the genre of your
music is.
You need knowledge, pure and simple.
In
How to Promote Your Music Successfully
on the Internet I'll give you good,
practical information you can put to
use
right away
to promote and distribute your music online. I will teach you, in a straightforward way, how to get your music
out there without wasting your time
or money on hogwash.
Let Me Tell You What This Book is NOT...
This book is NOT
full of advertisements for other services. I really hate it when you buy a book it turns out to be a 100 page long
pitch to get you to spend more money on other
products or "consulting" services! This book is all substance, and contains
no hot air!
This book is NOT
sparse. Yet another pet peeve of mine is when you purchase an ebook and the pages have 2 inch margins and LARGE
type to make the book look bigger than it really is.
How to Promote
Your Music Successfully on the Internet is
160 pages long, with
3/4 inch margins and 11 point type. In other words, I make the most of the space on each page.
This book is NOT
written by some guy who's trying to make a buck off of your hopes and dreams. I'm a musician, just like you, and
I wrote this book for a reason: to help other independent musicians achieve the same success I have. It sounds
corny, but it's true.
This book is NOT
overpriced. If anything, it's
underpriced. As a working musician myself, I understand finances are tight, plus I know you have other
priorities. One of my primary concerns for my customers is to keep my book
affordable. The PDF version of my book sells for just
$22.95, and that
includes one
free PDF update
to the next edition when
it's released! You'll be hard pressed to find a
quality ebook
anywhere that sells for less
and then gives you a free update
to the next year's edition, too! I've
put literally years
of research into this book, and
I guarantee you'll find it to be
well worth the price. If you don't
agree, I'll refund your money.
This book is NOT
written by someone with lots of "theory," but no experience. I've lived this book! Everything in it,
every idea, suggestion, and strategy within its pages comes from my
own life experience. The marketing strategies
in my book are tried, tested, and true.
The are the very same strategies
I use to promote my own music online.
Click here for reader reviews
of the book!
I've Been Doing This a LONG Time....
I started marketing my music on the Internet way back in 1995! Like most musicians still do today, I put up a web
page with some sound samples (*.wav files in those days) and just hoped somebody would find me. My first year online,
I sold just two CDs. I wasn't satisfied with that at all! So I began experimenting with different marketing strategies.
After some failures and a few successes, I began to see more CD sales. I knew I was on to something when I began
selling four or five CDs a week! That gave me the idea to write this book, the first edition of which came out
in November of 1997. Since
them, I've updated this book probably
3 dozen times!
1995
was a long time ago, and since then
I've continued to build onto my success.
Over the last thirteen years I've expanded my online
music business to include not only sales of my CDs, but books (like this one), sheet music (transcriptions of my
own works), information and advertising. Plus
I own and operate the #1 Internet
radio broadcast on Live365.com.
Needless to say, the income generated through these music-related projects
has made a huge impact on my ability to both promote my music and to create more products, like CDs, to sell to
fans.
My
discography now includes nine CDs! I could never have accomplished
that without the additional income generated by my web site!
Full-Time Musician Status!
In November of 2001, I finally achieved a longtime dream: I quit my day job at Symantec Corporation (the makers
of Norton Antivirus and Norton Internet Security) to work in the online music business full-time. Now I have more
time to work on my music and spend with my family. Life has never been better or more fulfilling.
Click here for reader reviews!
Use the Internet to Advance Your Music Career...
YES, you can use the Internet to create a LOT of exposure for your music. YES, you can use the Internet to bring
in additional income to invest right back into your music business. But can the Internet actually advance your
career? The answer, in short, is also, YES!
Use the Internet to Get
more Gigs...
Not
every musician wants to tour, but
if you do, the 2007 edition includes
an entire chapter on using the Internet
to book and manage your own tour.
I NEVER toured until three years ago,
but the demand from my fans for
live performance provided opportunities
for me to start doing so. Now I
travel - and make a profit -
from concert performances, too.
Just Think About It...
Thousands of people could be hearing your music
every single day. That's what I've been able to achieve. Just
four years ago I started up my
own internet
radio station and that currently
generates over a million
listening hours per
month. That equates to over
25,000 people a day hearing my music!
That translates into sales! And that's just one, single, web
site.
In this book, I will show you exactly
how I started up and promoted my
own Internet radio station so you
can do the same if you like.
Hundreds of people could be buying your CDs
and downloads. Wouldn't it be nice to sell 5-10 CDs a week from your web site? What about a 50-100 per
month? How
about
200 CDs every month
plus a whole bunch of digital downloads?
Success at that level takes a lot of work, but it is possible if you have the determination.
One reader wrote me to say that
after putting my suggestions into practice they sold over 3,000 CDs from their web site in 9 months! That's over
300 CDs a month
just from online sales!
Imagine all the contacts you'll make
when your music really starts getting out there. As a direct result of my time online I've gained distribution
overseas and a publishing agreement. On a regular basis I am contacted by independent filmmakers wanting to use
my music (which they discovered online) for their film projects. I am approached all the time about gig opportunities
all across the U.S. from people who found my music online.
Think about how great it will feel
when your fans begin to use the Internet to communicate with you, to tell you how much they love your music. Just
look at
the
email I've received from people at my own personal web site.
It's amazing the impact your music can have on people if they just have the opportunity to hear it! Best of all,
using the Internet, you have the opportunity to develop important
relationships with fans from all over the world. These fans can become an extension of you,
and many of them will
help
you get the word out about your music!
Who Needs a Record Deal?
Many musicians look desperately to be signed by a major record
label.
Perhaps you, yourself have aspirations of "making
it big" in the music business. But let me tell you something. You don't need a major label deal to have a
successful music career. If you are seeking
fame in the music business, then yes, you need the backing of big money. But, if you're
just wanting to do music full-time and be the quintessential artist, that's something you can do
all on your own, and the Internet
can help you reach that goal. I'm living proof of that.
I want to teach other musicians to use the Internet the way I have. Not only to bring in more income, but to gain
significant exposure for your music. In
How to Promote Your Music
Successfully on the Internet, I will show you how to target an
audience most likely to buy your music. I will show you how to convert visitors to your web site into sales, and
how to increase your fan base. I will show you how to sell more CDs, and how and where to distribute your music
online
(both digital and retail). I will also tell you what not to waste your time and money on. Basically, I'm going to use this book to
pass on pretty much everything I know about marketing music on the Internet. Whatever your end goal is, if it involves
using the Internet to promote your music, this book will help you do that.
If you want to create massive exposure for your music online, sell a lot more CDs and
downloads and use the Internet to both
generate income and advance your music career - this book is for you. In
How
to Promote Your Music Successfully on the Internet, I takes you
step-by-step through the methods I have used to find a successful music career online. Whether you are just getting
started online, or an experienced marketer, you will benefit from my experience.
And if you're not sure you can trust me, or you fear I have a hidden agenda, just read out the
many testimonials from satisfied readers!
This book delivers the goods.
There is Just No Comparison....
There are two or three competing books out there about marketing
music on the Internet, but only one by an unsigned, indie musician like yourself who actually understands where
you're coming from. This is the only book you need to find success selling your music online. To quote one of our
readers, other books on this subject "dull in comparison" to this one.
"I've read (several popular Internet Music Marketing books
named, but excluded here out of respect for the authors) and more prior to this purchase. They all dull in comparison.
I got more valuable info in your book than all others combined." -
Jeffrey Sanders
"A million thanks to you for your book “How to Promote Your
Music Successfully on the Internet.” In minutes, it answered questions I’d had for weeks...I figure you have saved
me months if not years of trial and error." - John Edmonds
"I am an experienced web surfer...but I never could have imagined that so much more existed out there than
what I already knew. I made so much progress after reading it in the ensuing week that I think that the book saved
me at least 6 months of toil and trouble on the web." -
Spike Spencer
"I am absolutely loving 'How to Promote Your Music Successfully
on the Internet!" I've been looking for exactly the information that you have provided me with, and would
have gladly have paid 10 times what I did for it! I haven't been able to stop reading it all night!" - Tim White
I've poured my heart and soul into this book, not only for you, but for myself.
How
to Promote Your Music Successfully on the Internet is, in a very
real way, a process I've used to write down and archive everything I've ever learned.
Get a Free PDF Update!
Every person that buys my book via this web site gets one
free PDF update
to the next edition as soon as it's available!
It will be emailed to you automatically! If
you decide you want more than just one update, you can
always sign up for the Lifetime
PDF Updates
option. For an additional $20, you
get lifetime updates for as long
as I publish the book (I've published a new edition just about every year
since 1997.)
Questions?
If you have any about this book or the order process before you buy, please feel free to
write me and ask! Yes, I'm
a real person, and I'm a
click
away.
Yes, It's Guaranteed!
If for ANY reason you are unsatisfied with the book, you may return it for a full refund! But check this out! In
its twelve years of publication, after tens
of thousands of sales, I've only had four copies returned. That's a pretty good
track record!
Don't
Miss Out! For
just over twenty dollars, you'll have
all the information you need to
promote your music online the right
way. No more wasted time and energy!
No more guesswork! You'll have a
workable plan laid out before you.
A Quick Summary...
Among many other things, my book will show you...
Where to begin
when you have nothing. How to start from scratch!
How to build a web site designed to maximize CD sales
How to put music online
and offer it for streaming or download. The technical stuff made easy!
How to copyright
your music. It's
easier than you think. How to take credit card orders from your site - in just 15 minutes!
How to optimize your web site for search engines (without
the hype)
How to register your web site with the search engines (without paying a dime!)
How and where to target customers most likely to buy your CDs,
and drive them to your web site.
How to build a street team of fans, put them to work
for you, and keep them energized!
How to write your press release and where to send it online to make an impact.
Proven strategies for selling music online. Great ideas just waiting to happen!
Little known marketing secrets that will
easily double your CD sales!
How to turn casual visitors into buying customers. How to build and maintain an email list that will bring you business for years to come!
How
to get your music onto podcasts
as
well as hundreds of Internet
radio stations. How
to launch your own Internet radio
station
and use it to attract tens of thousands
of new fans! How
to use the Internet to get gigs,
book your own tour and become
your own tour manager. 12 things to do right now to improve
your Internet sales.
The absolute best places to promote, sell and distribute your music online. Very detailed.
How
to make the best use of MySpace.com
to build your mailing list, fan
base and tour options. What NOT to waste your time and money on! Learn from my mistakes.
How to use advertising to pump cash into your music career. A little success can go a long way.
....and a
HUGE directory of proven resources to help you take you to the next level.
These are just a few of the topics covered in
How to Promote Your
Music Successfully on the Internet.
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plus a new PDF update every time we release a new edition. A free PDF update will be emailed to you for as long as we continue publishing
the book (and as long as we have your correct email address!)
I Respect Your Privacy!
All the information you provide during the online order process is completely confidential. I won't give your information
out to anyone! Not only that, I won't call you or email you or contact you in any way unless I need specific information
to fulfill your order. I will, of course, email you the information regarding your free PDF update! But aside from
that, you're not signing up for any mailing list when you buy my book! If you
want to subscribe to the
Music Biz Academy newsletter, you can do so
here. But that's a whole different
process.
Your Information is Safe
and Secure!
When you provide us with any personal information including your name,
address, e-mail and credit card number, it is processed over a secure
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Reviews by the Experts...
"Sometimes, every great once in a while, a book comes along and just takes you by surprise. What you expect
to be a mundane, albeit educational experience can make you sit up and take notice if you're not careful. This
was the case when I read "How to Promote Your Music Successfully on the Internet" by David Nevue. Attention
indie artists – if you don't know how to promote your music on the Internet, this is the book for you. For those
of you who think you know how to promote your music on the Internet, get this book anyway – I promise you'll learn
things you did not know."
- Michele Wilson-Morris, MusicDish
"Author David Nevue has created a direct and easy to
understand roadmap for marketing your music on the world wide web. This book contains fundamentals that major artists,
as well as those on independent labels, should read and absorb....David goes to the heart of the matter: Music
Marketing Strategies That Bring Results!...It is a very well rounded catalogue of ideas, and the serious musician
will find it an excellent starting point. Nevue's practical guide will get you thinking beyond the immediate gratification
of hearing your song played a few times on Internet radio, to the more substantial art of selling records via the
Internet."
- Joe Viglione, for
AllMusic.com
"The #1 thing that impresses me about this book? It's
constantly being updated - and considering the changing state of the net - where a month can often equate to a
year in 'real time', that's a good thing to know...I found the publication very easy to read. David takes you into
the world of cyberspace right from the beginning - telling you what you'll need to get started, information on
web hosting, domain names, what tools you can use to start making your own killer site - and takes you through
to the end where he talks about how to get targeted viewers for your completed web site, how to use your offline
material to promote your online presence, etc. The Quick Reference guide at the back of the book would be worth
the price of the publication itself, all on its own. In short, I will definitely be using this as a reference myself."
- Jodi Krangle, for
The
Muse's Muse
"Coming across the 'musicbizacademy.com' website was
one big find, but once there, finding their excellent study on selling and promoting music on the Internet was
the best discovery of the year. As far as I know no one has such an up-to-date and accurate description of what
it takes to be a cyber marketing expert. The best money I ever spent!"
- Christopher Knab - FourFront Media and Music
"David Nevue has clearly spent a lot of time over the
past eight years marketing his music on the Internet. In
How to
Promote Your Music Successfully on the Internet, he shares what
he has learned. The result is the finest book on Internet marketing I have read so far....If you're interested
in promoting your music online, or you have tried to but with limited results, by all means buy this book. You
won't find any "get rich quick" schemes here. Nevue's methods require plenty of time and effort. What
you will find in abundance is useful and - better yet - tested advice."
- Steve Moss, for Tunesmith Monthly
"Almost immediately (the first page after the Table Of Contents) we see the question 'Will You Make Millions?'
The answer following the question is refreshing in this jaded world of get-rich-quick-schemes and scams . . . 'The
Internet is not a shortcut to success, it's simply another tool, and one that can be very effective in the hands
of someone who knows how to use it.' The author is up-front with the reality of Internet self-promotion and that
is commendable. The rest of the book is filled with very useful information, including current links to the various
tools and research that is used. I tested every single link in the book and every one was exactly what the author
said it was. This, in itself, is quite unusual and again, commendable....I will give my personal guarantee that
if you follow the plan this book lays down, you will do exactly as the title indicates and successfully promote
your music on the Internet. I heartily endorse this book as the best manual on Internet self-promotion that I've
read to date."
- Jef Peace, for
Peacework
Music
"It gets two big thumbs up!...If you want to put your music
on the Internet and sell CDs you're going to need great advice, application and dedication....that's where David
Nevue's book 'How to successfully promote your music on the Internet' comes in. This spiral-bound tome will set
you straight and provide you with a lot of the basic techniques needed to set up band website, promote it and sell
CDs. Sure, you have to add the sweat and the toil, but you really won't pick up the information and advice contained
in this book in an afternoon's surfing on a few websites. There are years of experience and lessons contained within
the chapters of the book. Take notice of them. As the author says himself, making a dollar out of putting your
music on the web takes a lot of effort and dedication. And I can promise you that he's telling the truth.
- Geoff Nicholson, for
Shareware
Music Machine
"David Nevue has taken his years of music Internet marketing experience and put together a fantastic resource
in "How to Promote Your Music Successfully on the Internet." The book has some brilliant tips I've missed:
Newscasting, cross-selling strategies, contests and sweepstakes (something I implemented on my band's website after
reading this book, I have nearly 200 new newsletter subscribers in one months time), referrals, collaborations,
coupons, newsletters, press releases, samplers... Man, the book is packed! David has compiled more than a "Guide
to Effective Music Promotion". He's compiled a book on innovative music marketing, the most up-to-date resource
available for promoting your band. Order it. You'll see."
- Marc Gunn, for
The
Bards Crier
The Contents in Detail....
First Things First - Stuff to Read Before You
Start Exploring
A Brief History · Will You Make Millions? · Getting Signed · How to Use This Book
Effectively ·
How to Receive Lifetime Updates for This Book Getting Started: Where to Begin When You Have
Nothing
What You Need, What it Costs, and How to Get by
with Less! · The ‘Right’ Computer System · A Fast Internet
Service Provider · The Web Browser War · Finding the Perfect Web Host · Claim Your Domain · The Pros and Cons of
‘Free’ Web Hosts · FTP Client Recommendations · E-mail: Your New
Best Friend
Web Site Design Tips: How to Do It Right From
the Get-Go!
Design Considerations for the Design-Challenged!
· Web Site ‘Design by Template’ · ‘Do it Yourself’ Web
Page Creation · How to Find Ideas for Your Site Design · Copyright or Wrong? · How to Copyright
Your Music · Planning Your Online Press Kit · The Essential Stuff
You Need to Know · Web Graphics: Get Everything You Need Free! · How to Make Your
Site ‘Live’ · Advanced Web Design Considerations · Flash! Oops, They’re
Gone · Death to Frames · Long Live SSI! · Web Counters: The Pros and Cons / Stats · CGI, Forms, Chat,
Guestbooks & More · Anti-Spam Your Web Site · Web Site Maintenance
Sound Solutions:
The Technical Stuff Made Easy!
How to Create Music
Samples for Your Visitors ·
MP3: CyberSound at its Best · mp3PRO for the Mac · iTunes: The Next Generation
· Download or Stream? ·
Who’s ‘Stealing’ Your Music? · Embedding
Music in Flash · Windows
Media Player and Apple Quicktime · Recommended Audio Tools Take Credit Card Orders from Your Web Site -
In 15 Minutes!
Making the Sale, Taking the Cash! · Accepting Credit Cards in 15 Minutes or Less · The Redirect Approach · Plugging Into E-Commerce · When Sales Exceed $100/Month · When Sales Exceed $500/Month · Your Shopping Cart - One Easy, Inexpensive Solution · Your Merchant Account - Technology Overview · Alternatives to Taking Credit Cards · Online Checks - Dead on Arrival · What About PayPal? · Need Recurring Billing? · Selling
Digital Music Downloads
Optimizing Your Site for Search Engines - A
Step-By-Step Guide
Preparing Your Web Site for Search Engine
Registration · Designing Pages Around Keywords and Phrases · Creepy Crawlies:
Bait for the Spider · Your Page Title Says it All · Your Relevancy
Rating · Just a Popularity Contest? · Helping Spiders · Killing Spiders · Meta Tags: Much Ado
About Pretty Much Nothing · A Keyword to the Wise · The ‘Spam’-ish Inquisition · More Meta Tag Tips · Location, Location,
Location · Tagging Your Images · Link Text: Get Specific · The ‘Exclusion’
Clause · Humans and Hybrids
Search Engine Registration - How
to Put Yourself on the Internet
Map Search Engines - The Changing Landscape · Should You Hire a
Search Engine Professional? · Yes, Virginia, it Really is That Easy · The Search Engines
That Really Matter · Testing and Resubmitting Your Keywords · Should You Pay for
Position? · A Warning About ‘All-in-One’ Search Engine
Registration Tools · Other Recommended Reading
Targeting Your Customers to the Max!
Pick Your Target and Aim Carefully! · Voices from the Past
· Getting the Word Out! · Newsletters: Making Contact · Put Your Fans to
Work · Targeting New Customers · Time for a Chat? · ‘Group’ Dynamics · Targeting by Site · Newscasting - Riding
the Wave of Pop Culture · Divide and Conquer! · The Power of Words - What You Know Can Sell
Your Music! · Free Content for Your Web Site · Customer Referrals · Targeted Link
Partnerships · Maintaining the Sales Machine · Get the Hits That
Count! Your Internet Press Release - How to Write It
and Where to Send It
Making Noise About Your Web Site! · Pay-for-Promotion
Services · How to Write a Press Release
Proven Strategies For Selling Your Music
How to Turn Your Visitors Into Dollars · Limit Your Visitor’s
Options · Music to Their Ears · Win a Free CD! · One Thing NOT to Advertise · Try Before You Buy! · The ‘Sampler’ Effect
· The One-Two Punch: Combining Samplers and Coupons · CD Samplers and the
“Toss-In” · Have I Got a Deal for You · Free Shipping! · Free Bonus Offer! · Fear is the
Mind-Killer (and a Sales Killer too!) · “Can We Talk?” · Damaged Goods or Best Buys? · Turn Your Visitors
Into Long-Term Customers · Get Friendly! · Making Your Fans Your Closest Allies How
to Build a Powerful (and Effective!)
Mailing List Many Lists, One Goal · Tools of the Trade · E-Mail Confirmations
= Missed Opportunities · Pop-Ups: Overused or Misunderstood?
12 Things to Do Right Now to Improve Your Internet
Sales!
The Best Places to Promote, Sell and Distribute Your Music Online
Targeting through Product Placement · A Thousand Points of
Light · Setting Up Shop · The #1 Place to Promote, Sell and Distribute
Your Music · Number Two to Number Ten (featuring iTunes, MySpace,
Amazon.com, YouTube, Live365 and others) · Beyond the Top Ten Internet
Radio: Tuning In to More Exposure
Clearly a Monopoly · Where to Find Independent Webcasters · Setting Up
Your Own Radio Station · How I Play to Over 600,000 People a Month · The Cost of Growing Your Broadcast · Paying Royalties: The Financial Reality · Podcasting: Jumping on the Audio Bandwagon · A Happy Hollywood Ending
Beyond
Cyberspace: Using the Internet to
Get Gigs Crossing Over: From Radio to the Stage · House Concerts:
Small Audience, Big Profits! · Sharing the Gig, Finding Venues, Making the Rounds · Managing Your Travel
Budget
Dead Ends, Money Pits and Time Wasters!
Marketing Strategies That Fall Flat! · Banner Ads and
Banner Exchange Services · E-mail (Spam) Services · Free-for-All Links · Reciprocal Links to
Useless Places · Newsgroups · Music Collaborations · Joint Sampler
Projects · Music Site/Service/Contest Solicitations via E-mail · Paid Search Engine
Listings How to Use Advertising to Pump Cash Into Your
Music Career!
Bonus
Checks for Great Performance! ·
Less is More ·
Pay-Per-Click, Thousand, or Commission? · Banner Advertising: Everything You Need to Know · Affiliate Programs · Two Secrets to Successful Advertising
Internet Resources for the Independent Musician
General
Resources for Musicians · Major and
Independent Record Labels ·
Talent Agencies and Music Promotion Services · Products and Services for Musicians · Promotional Merchandise and Gimmicks · Musician How-To’s, Tutorials, and Music Business Tips
· Musician Communities · Compact Disc Manufacturers · CD, Graphic & Web
Design Services · Music Law & Copyright Resources
Quick Reference Guide
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