Guerrilla Music Marketing Handbook
by Bob Baker of The Buzz Factor |
183 Pages | 2013 Update
$19.95 (PDF - Instant Download! Save Shipping Costs!)
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to promote your music,
now revised and updated!
As seen in the major motion
picture The School of Rock ... and in VIBE, Music
Connection, Electronic Musician and American Songwriter
magazines... and used in countless college music business classes.
Get 4 bonus
reports FREE. See below ...
There's never been a better time to be an independent artist. The rules have
changed, and they keep on changing -- for the better. Artists have more power
to control their own careers than at any time in history.
But change and
empowerment can be confusing (especialy when it comes to marketing and sales).
That's why you need this classic guide to low-cost, do-it-yourself music
promotion -has proven to be such a big help to tens of thousands of artists!
With this manual, you'll discover that music marketing doesn't have to be
expensive to be effective. Whether you're promoting a fast-growing indie
label or a one-man or one-woman act from your basement, the Guerrilla Music
Marketing Handbook gives you the tools you need to get the maximum bang for
directly applicable, start-tomorrow, creatively inspiring book I've ever seen on
promoting your music!"
-Derek Sivers, president of CD
advice is practical and concise. There is GREAT material in this book, and it
helped me put my Internet and alternative marketing ideas to good use. This is a
fantastic book!" -Geoff Byrd, GarageBand.com's best-rated
artist of 2004
of Bob's ideas, and without any wholesaling or distribution, I sold more than
20,000 CDs and cassettes of my music over the last five years. Using his
suggestions, I increased my fan base by 35% in just one year. Pretty good for a
non-performing artist who does all studio work. Bob is the master of music
-Kris Lee-Scott, Hanai Music
"When you're ready for
a Master Class on self-promotion, grab Bob Baker's Guerilla Music Marketing
Handbook. There's a reason this has gone to multiple editions!"
-Joe Taylor Jr., author of "Grow Your Band's Audience"
glimpse at what you'll get:
Section 1: Guerrilla Music
3 Simple Steps to Effective
Music Marketing. Everyone thinks marketing and sales are confusing and
complicated. They really aren't. This chapter makes it easy to wrap your brain
around. Read this and you'll never be confused again.
The Power of Goal Setting: A
Foolproof Plan for Reaching Your Music Aspirations Faster. Tired of
wandering aimlessly through your indie music career? Stop going with the flow
and start taking control with this simple goal-setting checklist.
The First 5 Steps to Marketing
(and Profiting From) Your Music. This is the foundation upon which all
your music marketing activities should be built. If you don't understand these
five basic truths, you will continue to struggle. Get the lowdown here.
The #1 Question You Must
Answer When Promoting Your Music. Get this one wrong and marketing
yourself will be a slow, uphill battle. Get it right and you'll cut through the
clutter and make an impact faster.
Section 2: Guerrilla Music
Five Principles of Internet Marketing Every Musician Should Know. The Internet provides an amazing set of tools for independent artists. It can also be a great source of overwhelm and frustration. Here's what you need to know about online music promotion to stay happy, sane and effective.
The Guerrilla Marketing Online Fan-Attraction Formula. For the first time in print, I share the details of my Octopus Marketing Formula, including the five critical factors that make this system work and the 14 websites you should consider using to reach fans.
Everything You've Always Wanted to Know About What to Post and Share Online to Promote Your Music. The most common thing musicians say is "I don't know what to post online. I don't have anything to say." Read this chapter and you'll never worry about that again.
How Pomplamoose and Karmin Used YouTube and Social Media to Build a Huge Fan Base. Want living proof that indie artists can create a major buzz online? Nick and Amy from Karmin and Jack and Nataly from Pomplamoose share the inside scoop in these exclusive interviews.
Section 3: Guerrilla Music
32 Ways to Get Exposure for Yourself,
Your Band or Your New Music Release. This chapter spills over with real-world,
creative promotion strategies that songwriters and musicians have used to get
noticed. You'll need a highlighter when you read this one.
Killer Press Kits: The
29 Key Elements in Creating Sizzling Music Publicity Materials. How to
write press releases, artist bios, cover letters and emails that actually get
read. Plus the best ways to present your band photos, press clippings and more
-- both online and off.
How to Exploit the Music Media
and Get the Widespread Exposure You Deserve. Find out what the music
media really looks for when covering new artists ... and why most bands miss the
boat. Learn what media hot buttons to push to get exposure.
5 Steps to Getting an
Avalanche of Press Coverage. It's not who you know in the music media
that matters. How you approach them with your message makes all the difference.
This chapter reveals the best ways to do just that.
"This grass roots guide by
self-marketing wizard Bob Baker could be the one thing you need to launch a
profitable music career. Learn how to exploit the media, send CDs flying off the
racks, and start turning heads in your town." -Jake Sibley,
Musicians' Exchange guide, About.com
"I bought Bob's
Guerrilla book, and in less than two months I've done more to energize
the promotion of my new CD, and previous three CDs, than I've done in the past
four years combined. Bob really got me going. More than that, his book
crow-barred a self-convinced 'I hate promotion' guy out of his stubborn old
habits and into enthusiasm -- which is no small feat!."
Oakenhead, musician, Boulder, Colorado
"This book proves why
Bob Baker remains THE authority on music marketing." -C.J.
Chilvers, President, The Association of Music Writers and Photographers
Section 4: Guerrilla Music
Money & Sales
32 Ways to Sell a Lot More of
Your CDs, Downloads and Music Merchandise.
One solid idea
after another on how to boost your music and merchandise sales. From retail radio to live shows and the top web sites where you can sell your music
The Easiest Way to Make Money
in the Music Business. Stop buying into the "starving musician"
stereotype. The most properous musicians use this technique to support
themselves. Here's what you need to do to thrive in the music business.
25 Ways to Finance Your Next
Recording Project, Music Video or Major Equipment Purchase. It's one of
the age-old music biz challenges: how to overcome a lack of money. Use these
ideas to make, save and raise the extra cash you need.
How to Double Your Music Sales
(in 90 Days or Less). Want to sell a lot more of your music? Here's what
the smart indie artists are doing to profit from their hard work and
Section 5: Guerrilla Music
12 Low-Cost, High-Impact Music
Promotion Ideas That Work. A dozen solid ideas to get
your wheels turning and your music marketing campaign off and running.
How to Use the
Telephone More Effectively to Get Paying Gigs, Radio Airplay and Media
Coverage. You might use email, your web site and more to communicate, but
at some point you'll have to get on the phone. Don't blow it when you do. Here's
what you need to make the most of Mr. Bell's invention.
19 Things You Should Be Doing
Right Now to Promote Your Music Better. Musicians who take action get
ahead. If you're not doing at least one simple thing every day to promote
yourself, you're losing out. Pick something off this list every day!
Strategies You Should Be Using to Market Your Music. Some of the best
examples and nuggets of info on how successful indie bands are getting
recognition -- and getting ahead!
This Month and You'll Also Get These 4 Bonuses (a $25.00 value) Absolutely FREE
These four bonuses will be included in a single PDF download.
7 Crucial Music Marketing Steps You Need to Be Taking Right
Now. Originally published as a list of new year's resolutions, these
fundamental ideas will give you a boost at any time of the year. If you're not
taking these basic steps, you're cheating yourself.
Why Your Local Music Scene Sucks. Is your local
scene really that bad? Does everyone seem to be trying to block your progress?
Maybe you need the mental tune-up contained in this inspiring report.
24 Tips to Help You Market Your Music Through the Mail.
Sure, you should take advantage of radio, retail, live shows and the Internet
when promoting your music. But don't overlook one of the most time-tested
methods of marketing: direct mail.
Advertising Your Music: How to Make It Pay (and Avoid the Most
Common Mistakes). Real-life print ads are examined and torn apart to reveal
what works and what doesn't in music advertising.
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