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How to Promote Your Music Successfully on the Internet

Internet Music Promotion 101 by David Nevue


2007 Edition. 160 pages
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A Message from the Author...
My name is David Nevue. I am the founder of the Music Biz Academy (this web site) and author of the book, How to Promote Your Music Successfully on the Internet.

Let me come straight to the point. The Internet is an incredible promotional tool for independent musicians. You can get radio play, grow a fan base, create a distribution channel, manufacture and sell CDs and music downloads all online. You can use the Internet to create an amazing amount of exposure for your music. Wouldn't it be great if literally thousands of people heard your music every single day? What if you could use your web site to sell 50, 100 or even 200 CDs every month? Not to mention all the digital downloads of your music you can sell via iTunes, Rhapsody, Yahoo and dozens of other online retailers. Guess what? It doesn't take a brain-surgeon to make it happen, but it does take a lot of hard work – and you need to know what you're doing.

Therein lies the problem. Most musicians just have no idea where to start when it comes to online promotion and distribution. Some get as far as putting up a web site, but stop there. They aren't sure what the next step should be. That's where I can help.

Who am I? I'm an independent musician just like you, with one difference: In 2006, I used the Internet to generate over $60,000 in income. Hard to believe, isn't it? But it's true. Today I'm doing the "music business" full-time from my home in Springfield, Oregon. I now invest my time developing my music career rather than spending 40-60 hours a week working for someone else. I'm truly an independent musician.

My intent with this book is to give you the information you need to begin promoting, selling, and distributing your own music online. I'll provide you with proven ideas you can put to use immediately. It doesn't take a ton of money to get started either – that's another great benefit of living in this digital age.

Simply put, in my book,
How to Promote Your Music Successfully on the Internet, I'll take you step by step through the same marketing strategies I've used over the last eleven years (since 1995) to promote my own music and run my music business on my own terms.

Click here for book reviews from my readers!


Cutting Through the Hype...
First, let's cut through the hype. If you want to be successful promoting and distributing your music online, it's going to take time and hard work. Like anything else of real value, you get out of it what you put into it. But here's the cool thing: your music career will be in
your hands. Once you have the information you need, your future will not be dependent on somebody else doing their job, it will be dependent on you doing yours. How refreshing would that be? You career won't be at the mercy of a record label, some A&R person, or an agent who may or may not have your best interest in mind. If your music is quality music, deserving of an audience, you can find that audience online no matter what the genre of your music is.

You need knowledge, pure and simple. In How to Promote Your Music Successfully on the Internet I'll give you good, practical information you can put to use right away to promote and distribute your music online. I will teach you, in a straightforward way, how to get your music out there without wasting your time or money on hogwash.

Let Me Tell You What This Book is NOT...
This book is NOT full of advertisements for other services. I really hate it when you buy a book it turns out to be a 100 page long pitch to get you to spend more money on other products or "consulting" services! This book is all substance, and contains no hot air!

This book is NOT sparse. Yet another pet peeve of mine is when you purchase an ebook and the pages have 2 inch margins and LARGE type to make the book look bigger than it really is. How to Promote Your Music Successfully on the Internet is 160 pages long, with 3/4 inch margins and 11 point type. In other words, I make the most of the space on each page.

This book is NOT written by some guy who's trying to make a buck off of your hopes and dreams. I'm a musician, just like you, and I wrote this book for a reason: to help other independent musicians achieve the same success I have. It sounds corny, but it's true.

This book is NOT overpriced. If anything, it's underpriced. As a working musician myself, I understand finances are tight, plus I know you have other priorities. One of my primary concerns for my customers is to keep my book affordable. The PDF version of my book sells for just $22.95, and that includes one free PDF update to the next edition when it's released! You'll be hard pressed to find a quality ebook anywhere that sells for less and then gives you a free update to the next year's edition, too!
I've put literally
years of research into this book, and I guarantee you'll find it to be well worth the price. If you don't agree, I'll refund your money.

This book is NOT written by someone with lots of "theory," but no experience. I've lived this book! Everything in it, every idea, suggestion, and strategy within its pages comes from my own life experience. The marketing strategies in my book are tried, tested, and true. The are the very same strategies I use to promote my own music online.

This book is NOT out of date! How to Promote Your Music Successfully on the Internet is updated every year to stay current with the times! The Internet changes constantly, and writing a book on Internet marketing requires continued vigilance! You can be assured that no other book on marketing music on the Internet is as current, or accurate as this one.

Click here for reader reviews of the book!

I've Been Doing This a LONG Time....
I started marketing my music on the Internet way back in 1995! Like most musicians still do today, I put up a web page with some sound samples (*.wav files in those days) and just hoped somebody would find me. My first year online, I sold just two CDs. I wasn't satisfied with that at all! So I began experimenting with different marketing strategies. After some failures and a few successes, I began to see more CD sales. I knew I was on to something when I began selling four or five CDs a week! That gave me the idea to write this book, the first edition of which came out in November of 1997. Since them, I've updated this book probably 3 dozen times!

1995 was a long time ago, and since then I've continued to build onto my success. Over the last thirteen years I've expanded my online music business to include not only sales of my CDs, but books (like this one), sheet music (transcriptions of my own works), information and advertising. Plus I own and operate the #1 Internet radio broadcast on Live365.com. Needless to say, the income generated through these music-related projects has made a huge impact on my ability to both promote my music and to create more products, like CDs, to sell to fans.
My discography now includes nine CDs! I could never have accomplished that without the additional income generated by my web site!

Full-Time Musician Status!
In November of 2001, I finally achieved a longtime dream: I quit my day job at Symantec Corporation (the makers of Norton Antivirus and Norton Internet Security) to work in the online music business full-time. Now I have more time to work on my music and spend with my family. Life has never been better or more fulfilling.

Click here for reader reviews!

Use the Internet to Advance Your Music Career...
YES, you can use the Internet to create a LOT of exposure for your music. YES, you can use the Internet to bring in additional income to invest right back into your music business. But can the Internet actually advance your career? The answer, in short, is also, YES!

Use the Internet to Get more Gigs...
Not every musician wants to tour, but if you do, the 2007 edition includes an entire chapter on using the Internet to book and manage your own tour. I NEVER toured until three years ago, but the demand from my fans for live performance provided opportunities for me to start doing so. Now I travel - and make a profit - from concert performances, too.

Just Think About It...
Thousands of people could be hearing your music every single day. That's what I've been able to achieve. Just four years ago I started up my own internet radio station and that currently generates over a million listening hours per month. That equates to over 25,000 people a day hearing my music! That translates into sales! And that's just one, single, web site. In this book, I will show you exactly how I started up and promoted my own Internet radio station so you can do the same if you like.

Hundreds of people could be buying your CDs and downloads. Wouldn't it be nice to sell 5-10 CDs a week from your web site? What about a 50-100 per month? How about 200 CDs every month plus a whole bunch of digital downloads? Success at that level takes a lot of work, but it is possible if you have the determination. One reader wrote me to say that after putting my suggestions into practice they sold over 3,000 CDs from their web site in 9 months! That's over 300 CDs a month just from online sales!

Imagine all the contacts you'll make when your music really starts getting out there. As a direct result of my time online I've gained distribution overseas and a publishing agreement. On a regular basis I am contacted by independent filmmakers wanting to use my music (which they discovered online) for their film projects. I am approached all the time about gig opportunities all across the U.S. from people who found my music online.

Think about how great it will feel when your fans begin to use the Internet to communicate with you, to tell you how much they love your music. Just look at the email I've received from people at my own personal web site. It's amazing the impact your music can have on people if they just have the opportunity to hear it! Best of all, using the Internet, you have the opportunity to develop important relationships with fans from all over the world. These fans can become an extension of you, and many of them will help you get the word out about your music!

Who Needs a Record Deal?
Many musicians look desperately to be signed by a major record label. Perhaps you, yourself have aspirations of "making it big" in the music business. But let me tell you something. You don't need a major label deal to have a successful music career. If you are seeking fame in the music business, then yes, you need the backing of big money. But, if you're just wanting to do music full-time and be the quintessential artist, that's something you can do all on your own, and the Internet can help you reach that goal. I'm living proof of that.

I want to teach other musicians to use the Internet the way I have. Not only to bring in more income, but to gain significant exposure for your music. In
How to Promote Your Music Successfully on the Internet, I will show you how to target an audience most likely to buy your music. I will show you how to convert visitors to your web site into sales, and how to increase your fan base. I will show you how to sell more CDs, and how and where to distribute your music online (both digital and retail). I will also tell you what not to waste your time and money on. Basically, I'm going to use this book to pass on pretty much everything I know about marketing music on the Internet. Whatever your end goal is, if it involves using the Internet to promote your music, this book will help you do that.

If you want to create massive exposure for your music online, sell a lot more CDs and downloads and use the Internet to both generate income and advance your music career - this book is for you. In
How to Promote Your Music Successfully on the Internet, I takes you step-by-step through the methods I have used to find a successful music career online. Whether you are just getting started online, or an experienced marketer, you will benefit from my experience.

And if you're not sure you can trust me, or you fear I have a hidden agenda, just read out the
many testimonials from satisfied readers! This book delivers the goods.

There is Just No Comparison....
There are two or three competing books out there about marketing music on the Internet, but only one by an unsigned, indie musician like yourself who actually understands where you're coming from. This is the only book you need to find success selling your music online. To quote one of our readers, other books on this subject "dull in comparison" to this one.

    "I've read (several popular Internet Music Marketing books named, but excluded here out of respect for the authors) and more prior to this purchase. They all dull in comparison. I got more valuable info in your book than all others combined." - Jeffrey Sanders

    "A million thanks to you for your book “How to Promote Your Music Successfully on the Internet.” In minutes, it answered questions I’d had for weeks...I figure you have saved me months if not years of trial and error." - John Edmonds

    "I am an experienced web surfer...but I never could have imagined that so much more existed out there than what I already knew. I made so much progress after reading it in the ensuing week that I think that the book saved me at least 6 months of toil and trouble on the web."
    - Spike Spencer

    "I am absolutely loving 'How to Promote Your Music Successfully on the Internet!" I've been looking for exactly the information that you have provided me with, and would have gladly have paid 10 times what I did for it! I haven't been able to stop reading it all night!" - Tim White

I've poured my heart and soul into this book, not only for you, but for myself. How to Promote Your Music Successfully on the Internet is, in a very real way, a process I've used to write down and archive everything I've ever learned.

Get a Free PDF Update!
One of the benefits of buying my book,
How to Promote Your Music Successfully on the Internet, is that it's very up to date. And when you buy the book for only $22.95 (PDF) or $34.95 (printed edition), you can count on staying up to date! Every person that buys my book via this web site gets one free PDF update to the next edition! It will be emailed to you automatically! If you decide you want more, you can always sign up for the Lifetime PDF Updates option. For an additional $20, you get lifetime updates for as long as I publish the book (I've been publishing a new edition at least once a year since 1997.)  

Questions?
If you have any about this book or the order process before you buy, please feel free to
write me and ask! Yes, I'm a real person, and I'm a click away.

Yes, It's Guaranteed!
If for ANY reason you are unsatisfied with the book, you may return it for a full refund! But check this out! In its twelve years of publication, after tens of thousands of sales, I've only had four copies returned. That's a pretty good track record!

Don't Miss Out!
For just over twenty dollars, you'll have all the information you need to promote your music online the
right way. No more wasted time and energy! No more guesswork! You'll have a workable plan laid out before you.  

A Quick Summary...
Among many other things, my book will show you...

Where to begin when you have nothing. How to start from scratch!
How to build a web site designed to maximize CD sales
How to put music online and offer it for streaming or download. The technical stuff made easy!
How to copyright your music. It's easier than you think.
How to take credit card orders from your site - in just 15 minutes!
How to optimize your web site for search engines (without the hype)
How to register your web site with the search engines (without paying a dime!)
How and where to target customers
most likely to buy your CDs, and drive them to your web site. How to build a street team of fans, put them to work for you, and keep them energized!
How to write your press release and where to send it online to make an impact.
Proven strategies for selling music online. Great ideas just waiting to happen!
Little known marketing secrets