untitled


Home | Articles | BookstorePromote Your Music | Music is Your Business | Subscribe
Twitter | Start a Record Label | Radio Promotion | CD Art Design | Music Career Help

Using Cover Tunes to
Promote Your Music Online
Article by David Nevue - Jan. 2004

Back to Internet Music Promotion 101


Can a singer or band find a 'niche' marketing their music on the Internet using old tunes and cover songs? That was a question put to me recently by a visitor to the Music Biz Academy.

    "I am told over and over again that I have a great voice. I'd love to sell my own brand of CD's. I can write music, but prefer to start by simply singing classic ballads (standards, big band, etc.). Here's my question: Can a solo singer make any kind of "niche" recording old standards, or do you really have to have new original, music? Everyone who hears me sing asks 'Why aren't you singing professionally?', so I guess I'd like to start by promoting my music on the Internet for exposure. Is the Internet a good place to begin?" - Bruce

Actually, starting out promoting a 'known' work makes you more instantly marketable, as far as the Internet is concerned, than a band with just original works. Why? Because you can use the pre-existing popularity of a known band or song as a launching point to promote your own music to fans of the original cover song in question.

One of the biggest online music 'success stories' I know is of a band called Rondellus, who plays Black Sabbath songs done in a medieval style. Their producer, Mihkel Raud, informed me that after reading and putting into practice ideas from my book, they were able to sell over 3000 CDs from their web site in just nine months. Amazing, huh? But it makes sense, if you think about it. The nature of the music that Rondellus has to offer allows them to use the Internet to target fans of both medieval style music and the band Black Sabbath. They have a pre-made audience to target for themselves.

Another good example is the CD 'Prozak for Lovers.' This album, which has been a best-selling CD at CDBaby.com for as long as I can remember, is nothing more than classic rock songs put to cheesy music. It's hokey, but it sells.

So, if you have a recording of a KNOWN song by a KNOWN artist (and have paid the mechanical royalties for permission to use that song), you can actually make use of that song to help you target a pre-existing fan base, and introduce them to your particular take on the cover song.

-----

David Nevue is the founder of The Music Biz Academy. He is also a professional pianist, recording artist, full-time Internet musician, and author of the book, "How to Promote Your Music Successfully on the Internet."


Submit An Article for Consideration!
Would you like to submit an article for publication at MusicBizAcademy.com? If you have music-related expertise you'd like to share with other musicians including career tips, how to's, or general music business-related articles, please feel free to send them our way. We'll be glad to consider them.
Submit your article!


untitled

Follow The
Music Biz Academy
on Twitter. Get instant notifcation of new music promotion tips tips, music business articles, resources and news. It's all business, all the time.


Subscribe FREE...
to the
Music Biz Academy newsletter! Music promotion tips, articles, site recommendations, and industry news will be delivered to your inbox. Details Here


How to Promote Your Music Successfully on the Internet

How to Promote Your Music Successfully on the Internet
This easy-to-read guide to music promotion teaches you how to effectively sell your music online! Learn what works and what doesn't from a musician who's now promoting music on the Internet full time!
More....


Get Educated...
Master the Music Biz!
Online Courses. Many Programs. Learn Day or Night.
Details Here


Our Top 25 Articles
How to Write an Artist Bio
Performance Contracts
Mastering Your Music
How to Copyright Music
21 Songwriting Tips

Tax Tips for Musicians

Sell Your CDs Online

What's a Record Deal About?
Artist/Band Interview Form

Inside Record Labels
Internship Do's & Don'ts
How to Make a Living w/ Music

How to Write a Press Release
Reasons Demos Are Rejected
Facts About Music Licensing

Trademark Your Band Name?
Planning A Radio Campaign
A Legal Checklist
Industry Quotes to Live By
Songwriting Techniques
Guerrilla Marketing Tips
Starting a Music Business
Live Performance
Music Marketing Plan
Can U Afford Distribution?


Lots More Articles...





All Content 1996-2013
Midnight Rain Productions.
All Rights Reserved.
Privacy Policy