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Artist/Band
Interview Form by Christopher Knab - Updated January 2008
Back to The Academy
The following questions are useful for
any artist or band if they are serious about conducting their music careers as a
business. Thoughtful, honest, and detailed answers to these questions will help
prepare the artist or band in writing bios, fact sheets, and any press releases
that are necessary for marketing and promoting their music, and will assist them
in evaluating their current career status.
Answering these questions
NOW will prepare you for the
questions when they come up
in interview situations LATER.
- Name of Artist/Band? (Include all
band members names and instruments played.)
- Is your stage name
trademarked?
- Have you registered your songs for
copyright protection with the U.S. Copyright Office (www.copyright.gov)?
- Have any of your songs been
published? (If so, by whom?)
- Have you affiliated with a
performance rights organization? (which one? ASCAP, BMI,
SESAC?)
- Have you signed up with SoundExchange.com?
- What is your music background? (Who are
you and your bandmembers? Tell your story.)
- Do any band members belong to the
Musician’s Union?
- Do you have a written ‘band
agreement’?
- Why do you want to record and
release your own music? (Be very honest.)
- Who is your fan/customer? (Analyze
this question thoroughly.)
- What are your songs about? (What
specific themes do they cover?)
- Do you write your own songs?
(Discuss the songwriting process in detail.)
- Who are your musical influences?
(Site specific examples.)
- How do you describe your music to
people? (This is not a short answer. Discuss it.)
- What image do you think your music
conveys? ( Do not avoid the image issue!)
- What are your immediate music career
goals? (Next 1 to 3 years.)
- What are your long-term career
goals?
- How would you define the word
“success”? (This is not a short answer. Discuss it.)
- Do you have any personal contacts in
the music business?
- Do you have an entertainment law
attorney to consult with?
- Are you looking for an independent
label deal or a major label deal? (Why?)
- Do you have a demo or press kit, (including an Electronic Press Kit ...an EPK), or
any other promotional materials?
- What live performance experience
have you had? (Any industry showcases?)
- How do you rate your live
performance ability? ( Be very critical. No clichés,)
- Have you recorded any previous
CDs or posted any audio files on the Internet? (What type of recording process did you use? Who produced your recording?)
- How did you sell your CD’s/Audio Files?
(Consignment? Live sales? iTunes et al, Distributor?)
- Have you had any previous print or
broadcast media exposure or reviews?
- Are you financially able to fund the
costs of establishing your career? (In debt?)
- Do you have a business license?
(City, state, federal?)
- What is your current “business
form”? (Sole proprietor? Corporation? Partners?)
- Have you set up a system for
tracking your financial activities? (Software system?)
- Are you aware of the tax deductions
available for musicians?
- Do you have insurance on your band
equipment and vehicles?
- Who handles your daily business
activities? (Bookings, promotions etc.)
- Have you created a career,
marketing, or business plan? (Is it in
writing?)
Hint: These creative and business related questions are the questions I ask my clients to answer. so that I can properly consult and advise them on building their careers.
-----
Christopher Knab is an independent music business consultant based in Seattle, Washington. He
is available for private consultations on promoting and marketing independent music, and can be reached at 206-282-6116
or by email at: Chris@Knab.com
Chris Knab's book, 'Music Is Your Business'
is available from the Music Biz Academy bookstore.
Visit the FourFront Media and
Music website for more information on the business of music from
Christopher Knab.
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untitled
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Four Fronts... Artist/Product Development
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