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Can You Help?
And Please, No Hype!
Article by David Nevue - Sept. 2004
 
Back to Internet Music Promotion 101


Here's an email I recevied from a visitor to the Music Biz Academy. It's short and sweet...

"Can you help? Please, NO HYPE. Either yes or no is fine. Would you GUARANTEE your success to me?"

I've been promoting my music on the Internet for almost ten years now (since 1995), and for the last three, I've been doing it full time, having quit my day job at Symantec Corporation in November of 2001.

I've worked really, really hard to get to this point. I've taken no short cuts, used no get-rich-quick schemes, just put a whole lot of hours into research and marketing to find ways to get my music out there using the Internet.

So, having reached this point, every once in a while I get a desperate email like the one above. The essential question being, "if I buy your book, "How to Promote Your Music Successfully on the Internet", will you GUARANTEE me success?"


The answer is, no, of course I can't. I can't guarantee success to anyone. All I can do is share my experience with you, educate you, and present you with tools to help you attain your goals. That's the whole point of this entire web site - to provide you with information that I myself have found useful. It's up to you to take that knowledge, apply it, and find your own way. I can't do it for you.

Those who succeed will be those who are a) smart about how they manage their time and business, b) tenacious to no end and c) emotionally connected to their fans. It takes all three elements to succeed as a musician. Notice I *didn't* include 'skilled' or 'talented.' You can be the best guitar player in the world, but if you don't connect with your fans emotionally, they'll have no reason to buy your CDs. On the other hand, there are some who are not the 'best players in the world,' but connect emotionally with their fans, are incredibly tenacious, and know their business (that pretty much describes me).

When all three of those factor line up, success comes in time.

I can't make any guarantees you'll find the same level of success that I have, but I can say that if you apply yourself, using the tools I've made available at this web site, you'll be a whole lot better off than you were before. You certainly should be able to sell a lot more CDs.

If you really want to succeed in this business, here's my advice:

1) Educate yourself by learning from those who have gone before you.
2) Follow through by applying what you have learned.
3) Realize success may take MONTHS, even years.
4) In spite of that, don't ever, ever stop.

-----

David Nevue is the founder of The Music Biz Academy. He is also a professional pianist, recording artist, full-time Internet musician, and author of the book, "How to Promote Your Music Successfully on the Internet."


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