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 Can
You Help?
And Please, No
Hype!
Article by David Nevue - Sept. 2004
Back to Internet Music Promotion 101
Here's
an email I recevied from a visitor
to the Music Biz Academy. It's
short and sweet...
"Can
you help? Please, NO HYPE. Either
yes or no is fine. Would you
GUARANTEE your success to me?"
I've
been promoting my music on the
Internet for almost ten years
now (since 1995), and for the
last three, I've been doing
it full time, having quit my
day job at Symantec Corporation
in November of 2001.
I've
worked really, really hard to
get to this point.
I've taken no short cuts, used
no get-rich-quick schemes, just
put a whole lot of hours into research
and marketing to find ways
to get my music out there using
the Internet.
So, having
reached this point, every
once in a while I get a desperate
email like the one above. The
essential question being, "if
I buy your
book, "How
to Promote Your Music Successfully
on the Internet", will you GUARANTEE
me success?"
The
answer is, no, of course
I can't. I can't guarantee success to anyone. All I
can do is share my experience
with you, educate
you, and present you with tools to help you attain your goals. That's the whole
point of this entire web site
- to provide you with information
that I myself have found useful.
It's up to you to take that knowledge, apply it,
and find your own way.
I can't do it for you.
Those who succeed will be those who are a) smart about how they
manage their time and business, b) tenacious to no end and c) emotionally
connected
to their fans.
It takes all three elements to succeed as a musician. Notice I *didn't* include 'skilled' or 'talented.' You
can be the best guitar player in the world, but if you don't connect
with your fans emotionally, they'll have no reason to buy your CDs.
On the other hand, there are some who are not the 'best players in
the world,' but connect emotionally with their fans, are incredibly
tenacious, and know their business (that pretty much describes me).
When all three of
those factor line up, success
comes in time.
I can't make any guarantees
you'll find the same level of success that I have, but I can say that if you
apply yourself, using the tools
I've made available at this
web site, you'll be a whole
lot better off than you
were before. You certainly
should be able to sell a lot
more CDs.
If you really
want to succeed in this business,
here's my advice:
1)
Educate yourself by learning
from those who have gone before
you.
2) Follow through by
applying what you have learned.
3)
Realize success may take MONTHS,
even years.
4) In spite
of that, don't ever, ever stop.
-----
David Nevue
is the founder of The
Music Biz Academy. He is also a professional pianist,
recording artist, full-time Internet musician, and author of the book, "How to Promote Your Music Successfully on the Internet."
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