|
How to Cultivate Relationships
and Propel Your Music Career Forward
By Chris Standring -
A&R
Online
Back to The
Academy
When I first started to think about writing this article, I shied away from the whole idea. After all, it didn't
seem totally related to marketing music. But then I started thinking, this is actually THE topic to write about,
not only because I have personally run into many memorable circumstances, but because developing personal relationships
is now more important than ever. One reason perhaps is that, getting signed has become somewhat of an elitist endeavor,
and a career path that is not always preferred by artists anyway. Furthermore, without the aid of managers, attorneys
and professional people around us, we have to cultivate these relationships alone.
I am talking about social skills, in its basic form. It never ceases to amaze me but I run into many people, musicians
especially, who seem to suffer in this department. It's possible that we have all spent way too much time in the
woodshed, alone with our instruments. However, I think this is the romantic view. Personally I think most do not
realize that they offend, or make others feel uncomfortable.
What I am really getting at here is the ability to make others feel important. This is the crux of the matter.
The music business is littered with over inflated egos and insecure artists, who seem to think that the world somehow
revolves around them. They relate to others in a purely self centered way and do not have the ability or interest
to compliment others, only to spend time putting themselves on a pedestal.
Let me illustrate. I was at a party recently and ran into someone I hardly know, who proceeded to yap about how
many albums he had played on, who he had been touring with and who he was about to tour with. I actually didn't
need to be there at all, I could have been a brick wall. But he was trying to impress me by dropping names and
telling me how good he was. I couldn't have been less interested because his only M.O. was to sell himself to me,
or to anyone listening for that matter. He didn't know how to include anyone else in the conversation, he was fueling
his own ego by holding court. This guy left absolutely no mystery about himself. He also made a grave error in
my book, as do many artists who take this stance; He didn't make me feel important. Now don't get me wrong, I am
not looking for others to sing my praises, not at all. Actually I can get a little uncomfortable with that. I think
it would have been nice if he appeared a little less in love with himself and made an effort to at least try to
be interested in one or two other people he was talking at.
I can remember many times throughout my very early career where I went out of my way to introduce myself to someone
established in the music business, only to be given the "short" treatment (inferring, "I don't have
time for you!") or totally ignored. I have never forgotten those people to this day and I always made a point
of trying my hardest not to be like them. Conversely, I also remember moving to Los Angeles several years ago and
introducing myself to quite famous artists who were just wonderful and went out of their way to be incredibly helpful.
I have never forgotten those people also. Why? because they made me feel important and valid, just by simply giving
me their time. Just because I couldn't do anything for them, gave them no reason not to acknowledge me. I think
this is a wonderful human quality.
The music business is a tough business. We all know that. We also know that it can be ruthless and cold. However,
everyone needs a little help now and then. You may be that person who might need help. You also might be a person
who is regarded as established and in a position to offer advice or inspiration to others. All I can say is, BE
COOL! Cultivating relationships is more important than it has ever been. Who knows who you will meet next that
can elevate your career.
People love to gossip, it's human instinct. That means that if you are a cool person who is likable, personable
and talented, your reputation will go before you. On the other hand, if you are narcissistic, highly egocentric
and appear not to give a damn about anyone else, that reputation will also go before you.
Stop and think for a moment what your reputation is. How do you think others perceive you?
There is a myth amongst musicians, that if you don't hype yourself nobody will hype you. Well, I do think you need
to network to get on in your career. I also absolutely know that if you talk to anyone and make THEM feel important,
you will make their day and they will never forget you. Don't forget, people want to do business with those they
like and respect. One of the reasons they like and respect someone is because they are clear in their minds that
they are liked and respected back.
If I honestly thought about what the best advice I could give an independent artist to propel his or her music
career forward, it would be this;
"Be cool to everyone you meet, but more importantly, make them feel important".
-----
Chris Standring is the CEO and founder of A&R Online.
He is also a contemporary jazz guitarist presently signed to Mesa/Bluemoon Records. The music is marketed at NAC
and Urban AC radio. For more info on Chris' recording career go to his personal website. |
|
|
Submit An Article for Consideration!
Would you like to submit an article for publication at MusicBizAcademy.com? If you have music-related expertise
you'd like to share with other musicians including career tips, how to's, or general music business-related articles,
please feel free to send them our way. We'll be glad to consider them. Submit your article! |
|
|
|
untitled
|
Follow The
Music Biz Academy
on Twitter. Get instant notifcation of new music promotion tips tips, music business articles, resources and news. It's all business, all the time.
Subscribe FREE...
to the Music Biz Academy newsletter! Music promotion tips, articles, site recommendations, and industry news will be delivered
to your inbox. Details Here.
How to Promote Your Music Successfully on the Internet
This easy-to-read guide to music promotion teaches you how to effectively sell your music online! Learn what works
and what doesn't from a musician who's now promoting music on the Internet full time! More....
Get Educated...
Master the Music Biz!
Online Courses. Many Programs. Learn Day or Night.
Details Here.
Our Top 20 Articles
21
Songwriting Tips
How
to Write an Artist Bio
Mastering
Your Music
Improve
Your Press Kit
Sell
Your CDs Online
Performance
Contracts
What's
a Record Deal About?
Inside
Record Labels
A
Legal Checklist
How
to Write a Press Release
Record
Distribution: 25 Tips
Guerrilla
Marketing Tips
How to Make a Living w/ Music
Internship
Do's & Don'ts
Starting a Music Business
Reasons
Demos Are Rejected
Artist/Band
Interview Form
Facts
About Music Licensing
Planning
A Radio Campaign
Tax
Tips for Musicians
Lots
More Articles...
The Complete Guide to Starting
a Record Company
This
wonderful book guides you step
by
step through the process of starting up your own independent record label.
It
includes vital advice on how to retain lawyers and accountants, construct budgets, sign artists, navigate
artist contracts, find a distributor and how to develop and
execute an effective marketing plan.
More...
MySpace
Music Marketing
With tens of millions of registered
users, MySpace.com has become a
godsend for countless independent artists. If you're not promoting your music on MySpace yet, you
need to start - right away. Everything
you need to know, including tips
and tricks, interviews with successful
MySpace bands, and how to fine-tune
your MySpace profile for maximum
punch. The perfect "how to"
guide for MySpace beginners, especially!
More...
Music Is Your Business
Christopher Knab and Bartley F. Day's expanded edition of "Music Is Your Business" is filled
with more insights into the business side of being a successful
musician or band. Included are chapters on both Internet and traditional
music marketing methods. The essential legal issues you need to
know are explained as are music contract tips, how to license your
music, attract
distributors, get radio airplay and create a
demand for your music. More...
How to Be Your Own Booking Agent
Jeri
Goldstein’s award-winning
resource for artists and musicians is artfully organized into 510 pages
of savvy advice, realistic methods and action plans for the performing
artist. The book is a step-by-step guide through virtually all aspects
of the music business. It's a fantastic resource, a MUST-READ and a
favorite here at the Music Biz Academy. One of the best, most in-depth
books written about how to run your own music business. More...
Guerrilla Music Marketing Handbook
This is your guide to independent music success secrets, featuring over 175 ways to thrive and prosper with your
own band or record label. Goal setting, networking, lists of distribution channels, offbeat promotional ideas.
It's all here! More....
The Indie Bible
With 350 pages containing over 10,000 contacts, including music reviewers and radio stations, The Indie Bible
is a resource for songwriters and musicians who wish to have their music heard, reviewed, or considered for radio
play. More....
All Content © 1996-2009
Midnight Rain Productions.
All Rights Reserved.
Privacy Policy |
|
