How
to Promote Your Music
Successfully
on the Internet
Reviewed
by
Norm
Goldman, BookPleasures.com.
Posted
July 2006
Back to The
Academy
David Nevue is an independent
musician (pianist and composer) who has been promoting his music on the Internet
since 1995. In his debut foray into the world
of writing non-fiction, Nevue draws upon his extensive background and experience
of marketing music on the Internet. The result is How To Promote Your Music
Successfully on the Internet, wherein Nevue provides musicians with a
step-by-step approach to Internet entrepreneurship that explores promoting,
selling, and distributing music online.
Integrating his personal know-how with solid information and anecdotes, Nevue
logically arranges his manual into twenty chapters that offers the
nuts-and-bolts as to how to set up your music business on the Internet, how to
create music samples for your visitors, optimizing your site for search engines,
maximizing the targeting of your customers, effective press releases, building
powerful mailing lists, improving your Internet sales, Internet radio, using the
Internet to secure gigs, things to avoid, effective use of advertising, and
Internet resources. All of which is
indispensable for musicians aspiring to be successful in the music business.
In an upbeat reader-friendly prose that does not overwhelm readers with
technical detail and conjecture, Nevue tips are both current and relevant to the
music profession. To exemplify, referring to the chapter Twelve Things to Do
Right Now to Improve Your Internet Sales, readers are directed to clean up
keywords and page titles, only submit the most important pages to Google, make
sure that the web design is simple, facilitate the listening to your music and
the purchasing of your music, offer deals that are too good to refuse, overcome
the fear with desire, create more product, remember to stay in touch with your
customers and be friendly, constantly update your site, and use the microphone.
All of these topics are briefly and concisely examined giving readers a balanced
blend of useful guidelines that ultimately demystifies the process of selling
music online in a simple and undemanding manner. If you glance at the tip
pertaining to creating more product, Nevue counsels his readers that the more
merchandise you have to sell, the more opportunity you have to sell and the more
money you can earn.
How often would musicians
consider selling sheet music, guitar tabs, album lyric sheets, signed photos,
signature CDs, band merchandise (tee shirts, mugs, mouse pads, etc...,) live and
“bootleg” albums, digital downloads, e-books, or anything else that can be
related to their music? In other words,
forget about being timid or intimidated when using the Internet to sell yourself
and your products, and even though you may consider yourself first and foremost
a musician, you still can’t ignore the business facet of your profession.
There is no doubt that the music industry is at a turning point. It is vital
that musicians have at their fingertips the necessary facts for making informed
decisions that will bring their success to fruition. However, as with anything
else in their lives, musicians must take the ultimate responsibility for
achieving their career goals and as Nevue states: “to succeed on the Internet,
you must prepare yourself for the long haul and prepare to work hard. Success on
the Internet won’t come overnight.” There is no easy path to success other than
hard work. With the Internet, however, a good deal of the playing field has now
been leveled offering musicians opportunities that they never experienced in the
past.
How to Promote Your Music Successfully on the Internet delivers what it
promises beyond clichés, generalizations and oversimplifications that are so
often prevalent in books of a similar nature. This book is a must read for all
musicians and one that should occupy a prominent space on their book shelves.
For its practicality and helpfulness, David Nevue’s effort should be
applauded.
---
Norm Goldman
reviews books that will make you
think, and are related to business ethics, sports, internet, Judaica, Canadiana,
adventure, historical adventure, travel adventure, contemporary topics,
politics, photography, music, and many more-fiction and
non-fiction. To read some of Norm’s reviews and other
articles click here. Norm has also contributed to several other sites as well
as to the Canadian Book Review Annual. The latter is the most comprehensive
collection of authoritative reviews of English language scholarly and reference
books in Canada. Norm also contributes reviews to Amazon
(Norm is ranked among the top one thousand Amazon reviewers among the millions
who review for Amazon), Bookideas, Searchwarp, Articlesdirectory and many more
ezines. Norm also offers his own personal express review
service. To learn more about this service CLICK HERE
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