Top 5 Reasons
Why You Need
Copyright 2006, M.
Used by Permission.
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#1: You Need Exposure.
In order to sell something, the
public needs to know about it.
You have something that you are
certain that the rest of the public needs to know about and there is no better way to spread the word about you or your
product than with public relations. The amount of encouraging attention that a magazine
interview or news article gets cannot compare to that of an advertisement. There
is an extra sense of authority when people hear about something from a TV show
or radio show. It is notably influential. Although both ads and PR are
effective and necessary to properly market you or your product, you really
cannot do with public relations.
PR efforts can expose you to all
kinds of media. With the proper publicist, you will get the chance to tell the
world whatever you think they should know, in the most effectual manner. For
example, a band can land a radio interview on a hot morning show and discuss
about the importance of the message behind their new album. A chef can be
featured in a trade magazine and get the chance to tell the public about his
new television program. The public’s interest is instantaneously provoked.
#2: Advertising Costs Too Much
Advertisements are influential, important
Although advertising can be an
excellent way to tell the public about why they need your product, it does not
come without a significant price. Even ads in local magazines can cost
thousands of dollars. Plus, since the public knows that the ads are coming
straight from the business, they lose their reliability.
Through the use of quality public
relation efforts, a publicist can reach the public for a small fraction of the
cost of an ad. Considering the cost and credibility factor, PR is much more cost-effective
#3: You Can't Do it Yourself,
There's No Time!
There are a million things to do
before one can achieve true success.
Public relations are very time
consuming. There are many words to speak, sentences to write and ideas to generate.
Very few people have the time to handle an effective PR campaign, market their
product and conduct “business as usual.” A publicist can take your mind off of
the promotional aspects so that you can do whatever it is that you do best.
#4: What is a Media Kit? I Don't
Have a Clue!
Do you know how to pitch a
Very few people know what they need
to do to successfully launch a powerful PR campaign. The time spent on learning
every procedure, tactic and secret in addition to the probability of failing is
not worth the money you save being your own publicist.
Sure, anyone can write their own
press release… but do they know all the rules? Do they understand the proper
format? Do they know the tricks of the trade? Can they come up with an
Publicists can see things from a different
point of view—and not just from the company’s perspective. It is vital to try
and see everything from the public’s standpoint.
#5: Adds Credibility.
“Have your people contact my people.”
Believe it or not, having a
publicist on staff boosts your credibility. This is basically for two reasons.
First, it shows that you are serious about your product. If you did not believe
it could be a success, you would not hire someone and pay for them to tell the
world about it. Second, it makes you look and feel important, which in turn
gives you the confidence you need to thrive.
M. Loring Communications strives to offer its clients
the best service possible. We do this by offering an hourly rate or
retainer so that you can adjust your PR needs to your budget. PR should not
break the bank… and everyone should be able to hire a publicist.
offers an individual approach based on your specific needs. We do not write
“cookie-cutter” press releases or pitch letters. You could do that yourself.
You’re coming to us so that we can go above and beyond by using our experience
and knowledge. We offer way more than just PR, we offer support and guidance.
For more information,
visit M. Loring Communications.
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