|
The Lessons of Vinyl
by
Paul Resnikoff, Publisher
Digital Music News, August 4,
2008
Subscribe
to Digital Music News
Back to The
Academy
It won't save the recording industry. And it won't bring back the
booming, CD-fueled 90s. But the recent resurgence in vinyl is
happening for a reason.
The numbers aren't jaw-dropping, but
they are difficult to ignore. Just recently, Boston-based Newbury
Comics pointed to monthly vinyl sales of more than $100,000, and other
independent stores are also reporting gains.
Majors are also
taking notice. That includes EMI, which recently started offering
vinyl versions on a select number of titles. The major pointed to an
80 percent jump in vinyl sales last year. And the RIAA pegged 2007
sales at 1.3 million, a 36.6 percent increase from 2006.
Part
of the increase comes from simple nostalgia. Buyers either experienced
vinyl the first time around, or caught the tail end of the format
through their parents. And we all like to fantasize about a simpler,
earlier era, whether it maps to reality or not.
Others simply
prefer the warmer sound of vinyl, which is arguably richer than newer,
digitized formats. Perhaps the crackle-and-hiss also adds an antique
element to the experience. And decades later, this is still a nice
format to hold, spin, and put on the shelf.
But outside of those
factors, vinyl actually offers a few things that modern-day formats
lack. The platter demands far more real estate, and that is the
perfect canvas for great artwork, magazine-style inserts, lyrics, and
plenty of photos.
Sure, downloads offer far more convenience,
portability, immediacy and durability than the age-old vinyl
predecessor. But jump onto the iTunes Store, and 99-cents basically
buys an audio download and some accompanying cover art. And an album
is really just a collection of a-la-carte songs.
That's it?
Sure, iTunes offers some context around the song during playback,
including tour dates and related releases, but the bundled, vinyl
experience is so much more satisfying.
Is it just a physical
thing? Consumers sometimes like to hold something, but this is no CD.
Price tags on a disc are frequently in the teens, with minimal
trimmings. And the wow-factor on discs ended more than ten years ago.
And
any wow-factor on paid downloads is also dimming. Why? Instead of
getting a package of audio, lyrics, ringtones, artwork, and rich
metadata for 99-cents, users basically get a file - one that never
updates, and one that can just as easily be downloaded for free.
A
number of label executives want better bundling, though the licensing,
bureaucracy and negotiations involved are almost insurmountable. This
is a business famous for its disharmony, and for that matter, total
stubbornness.
But from the quick-shot consumer perspective,
99-cents just feels expensive, just like the CD. And when it comes to
stuffing an iPod, the cost structure is simply unworkable.
Against
that consumer frame of mind, can a letter-writing campaign save the
British industry? Can the RIAA frighten music fans back to legal
playing fields? Not when competing media industries are stuffing their
products, and playing a super-competitive pricing game. Grand Theft
Auto IV offers an entire world for $60, and Warner Home Video is now
wholesaling select Blu-ray discs for $11. And the most rabid
demographic, younger buyers, are almost always playing with a limited
amount of disposable income.
Of course, a well-bundled download
is easy bait for file-swapping networks, though a well-priced, legal
version could attract some surprisingly-strong revenues - especially if
it feels like a good deal.
And the pricing on vinyl seems
right. Jump onto newburycomics.com, and you'll find titles starting at
$9.99, ramping upward into the low-teens - and higher for imports and
rarer titles. And somehow, that feels okay - worth the money, worth
the trip, and worth the special experience that a well-packaged product
offers.
-----
Paul Resnikoff is the founder and publisher of Digital Music
News (www.digitalmusicnews.com), a premier industry source for news,
information, and analysis. Digital Music News has quickly grown from its humble
roots as a small, executive news service to the most widely read information
source in the field. |
|
|
Submit An Article for Consideration!
Would you like to submit an article for publication at MusicBizAcademy.com? If you have music-related expertise
you'd like to share with other musicians including career tips, how to's, or general music business-related articles,
please feel free to send them our way. We'll be glad to consider them. Submit your article! |
|
|
|
untitled
|
Follow The
Music Biz Academy
on Twitter. Get instant notifcation of new music promotion tips tips, music business articles, resources and news. It's all business, all the time.
Subscribe FREE...
to the Music Biz Academy newsletter! Music promotion tips, articles, site recommendations, and industry news will be delivered
to your inbox. Details Here.
How to Promote Your Music Successfully on the Internet
This easy-to-read guide to music promotion teaches you how to effectively sell your music online! Learn what works
and what doesn't from a musician who's now promoting music on the Internet full time! More....
Get Educated...
Master the Music Biz!
Online Courses. Many Programs. Learn Day or Night.
Details Here.
Our Top 20 Articles
21
Songwriting Tips
How
to Write an Artist Bio
Mastering
Your Music
Improve
Your Press Kit
Sell
Your CDs Online
Performance
Contracts
What's
a Record Deal About?
Inside
Record Labels
A
Legal Checklist
How
to Write a Press Release
Record
Distribution: 25 Tips
Guerrilla
Marketing Tips
How to Make a Living w/ Music
Internship
Do's & Don'ts
Starting a Music Business
Reasons
Demos Are Rejected
Artist/Band
Interview Form
Facts
About Music Licensing
Planning
A Radio Campaign
Tax
Tips for Musicians
Lots
More Articles...
The Complete Guide to Starting
a Record Company
This
wonderful book guides you step
by
step through the process of starting up your own independent record label.
It
includes vital advice on how to retain lawyers and accountants, construct budgets, sign artists, navigate
artist contracts, find a distributor and how to develop and
execute an effective marketing plan.
More...
MySpace
Music Marketing
With tens of millions of registered
users, MySpace.com has become a
godsend for countless independent artists. If you're not promoting your music on MySpace yet, you
need to start - right away. Everything
you need to know, including tips
and tricks, interviews with successful
MySpace bands, and how to fine-tune
your MySpace profile for maximum
punch. The perfect "how to"
guide for MySpace beginners, especially!
More...
Music Is Your Business
Christopher Knab and Bartley F. Day's expanded edition of "Music Is Your Business" is filled
with more insights into the business side of being a successful
musician or band. Included are chapters on both Internet and traditional
music marketing methods. The essential legal issues you need to
know are explained as are music contract tips, how to license your
music, attract
distributors, get radio airplay and create a
demand for your music. More...
How to Be Your Own Booking Agent
Jeri
Goldstein’s award-winning
resource for artists and musicians is artfully organized into 510 pages
of savvy advice, realistic methods and action plans for the performing
artist. The book is a step-by-step guide through virtually all aspects
of the music business. It's a fantastic resource, a MUST-READ and a
favorite here at the Music Biz Academy. One of the best, most in-depth
books written about how to run your own music business. More...
Guerrilla Music Marketing Handbook
This is your guide to independent music success secrets, featuring over 175 ways to thrive and prosper with your
own band or record label. Goal setting, networking, lists of distribution channels, offbeat promotional ideas.
It's all here! More....
The Indie Bible
With 350 pages containing over 10,000 contacts, including music reviewers and radio stations, The Indie Bible
is a resource for songwriters and musicians who wish to have their music heard, reviewed, or considered for radio
play. More....
All Content © 1996-2009
Midnight Rain Productions.
All Rights Reserved.
Privacy Policy |
|
