Home | Articles | BookstorePromote Your Music | Music is Your Business | Subscribe
Twitter | Start a Record Label | Radio Promotion | CD Art Design | Music Career Help

Click to Email BryanSetting Up Radio Interviews
Bryan Farrish

Back to
The Academy

After your airplay for your song/album is progressing, radio interviews are a great way to make use of the fact that the stations are liking your material. Also, as opposed to touring, interviews can be done on the phone, which means a lot of ground can be covered... even in a single day. And if the artist is in the vicinity of a station that is playing the material, then in-person interviews (drop-by's) can be scheduled too.

Setting up the radio interviews is the difficult part. If you have a promoter handling your airplay, they should be able to handle it. However, since the artist's schedule of availability must be matched to the stations', a large number of interviews in a given week (say, 10 to 30) is going to require the cooperation of the promoter, the artist, and at least one assistant who can pre-call the stations.

The trick with setting up the interviews is to make best use of the artist's time. If not scheduled properly, the artist will be waiting by the phone for hours, or will have to make 20 calls just to get one interview completed. At this rate you will be worn-out before you get anything accomplished.

Here is the process: Your promoter fishes through the list of playing stations for folks that are amenable to the idea of an upcoming interview. The promoter uses as many tools as are available for this, including tapes, pictures and transcripts of previous station interviews, along with letters of reference from those stations. The idea is to get the prospective stations to believe that the artist will make for a good phone (or in-person) guest, because the last thing a station needs is for a troublemaker or a boring guest to ruin their sound. Of course, follow-up interviews with same stations will be much easier, provided they liked you the first time around.

Once willing-stations are found (which takes weeks), the scheduling can be done in one of two ways. Either the artist can supply the promoter with an "availability" schedule (where the promoter uses it to match to the stations,) or the promoter can get station-opportunity "windows", and give these to the artists to finalize. Either way, you need a lot of approved-interview stations because of the difficulty of...

Making contact: This is the step that has to occur in real-time. In order to have more than one or two interviews in a single day, the artist must have one or more assistants pre-calling the approved stations, so that the appropriate people can be gotten on the line. Sometimes it takes many calls to get through because they ask you to call the request line. Make sure you get multiple phone numbers (three) for each station, so you can get through when you need to.

Then there is the holding time. Remember, you will be calling into live shows that have other segments occurring during your call. So someone has to wait on hold until your segment comes up. This holding time can be from a few minutes to three hours PER station. So the best technique is to have multiple assistants holding on multiple phones, so that when the artist finishes up with one interview, the next one will be ready to connect.

A typical scenario might be: The promoter provides you with 40 interview requests over a period of three days. You have four helpers pre-calling on four phones, each one giving the signal when a station is on the line and ready. 10 of the interviews fall through, but the remaining 30 get completed in the three days. However, if the artist tries to work without helpers, he/she may only complete 6 in the same three days... all the while spending the same amount of time on the phone... dialing and holding.

Bryan Farrish is an independent radio airplay promoter. He can be reached at 818-905-8038 or at radio-media.com

Submit An Article for Consideration!
Would you like to submit an article for publication at MusicBizAcademy.com? If you have music-related expertise you'd like to share with other musicians including career tips, how to's, or general music business-related articles, please feel free to send them our way. We'll be glad to consider them.
Submit your article!


Follow The
Music Biz Academy
on Twitter. Get instant notifcation of new music promotion tips tips, music business articles, resources and news. It's all business, all the time.

Subscribe FREE...
to the
Music Biz Academy newsletter! Music promotion tips, articles, site recommendations, and industry news will be delivered to your inbox. Details Here

How to Promote Your Music Successfully on the Internet

How to Promote Your Music Successfully on the Internet
This easy-to-read guide to music promotion teaches you how to effectively sell your music online! Learn what works and what doesn't from a musician who's now promoting music on the Internet full time!

Get Educated...
Master the Music Biz!
Online Courses. Many Programs. Learn Day or Night.
Details Here

Our Top 25 Articles
How to Write an Artist Bio
Performance Contracts
Mastering Your Music
How to Copyright Music
21 Songwriting Tips

Tax Tips for Musicians

Sell Your CDs Online

What's a Record Deal About?
Artist/Band Interview Form

Inside Record Labels
Internship Do's & Don'ts
How to Make a Living w/ Music

How to Write a Press Release
Reasons Demos Are Rejected
Facts About Music Licensing

Trademark Your Band Name?
Planning A Radio Campaign
A Legal Checklist
Industry Quotes to Live By
Songwriting Techniques
Guerrilla Marketing Tips
Starting a Music Business
Live Performance
Music Marketing Plan
Can U Afford Distribution?

Lots More Articles...

All Content 1996-2013
Midnight Rain Productions.
All Rights Reserved.
Privacy Policy