The Importance of a YouTube Channel
for Your Music Business:
Tips for Video Sharing Success
by Djembe Drum Shop - July 2012
Back to The
Academy
Facebook, Twitter, Pinterest. We all know
that social media marketing is the way forward. But if you’re involved in
music, there is really only one social network you should be using. YouTube is
booming in popularity - 3 billion hours of video are watched every month
– so if you’re not sharing videos, you’re missing out.
Whether you’re a musician, mogul, or
marketer; your music business should have a YouTube Channel. It’s free to sign
up, easy to fill out your profile, and you can get sharing video content in a
matter of minutes. Sharing your content with audiences the world over has never
been easier.
Why Get a
YouTube Channel?
In a world where record companies have been
replaced by independent musicians, YouTube is playing a vital role. Hundreds of
singers, such as Justin Beiber and Esmee Denters, have bagged a record deal
after being scouted
on YouTube.
Video content is perfect for the fast-paced
World Wide Web. It is shareable, relatable, and easy to go viral.
So even if you’re not an aspiring singer, you can still promote your
music-based business with a YouTube channel.
Like many other social networking sites,
you can also interact with your audience. People who view you videos can leave
comments, ‘like’ and ‘dislike’ what they see, and share the video with friends.
This gives you a great platform to communicate with the people who will be
buying your products.
5 Tips for Video Sharing Success
Sharing a video online is really easy. Not
only can you put your video on YouTube, but you can embed it into blog posts
and share on your other social media profiles. But putting the content ‘out
there’ often isn’t enough to make an impact.
If you’re a YouTube newbie, we’ve compiled
a number of top tips for video sharing success. Whether you’re looking to go
viral, or just share something with your loyal fan-base, these are some tips
you should follow:
1. Brand
Your Channel
You customise your Facebook fan page, and Twitter
profile. You should make sure you take the opportunity to brand your YouTube
channel. Walmart is one company who’ve really taken advantage of the customisation features.
Keeping a consistent brand identity across
all your social media pages is a great way to make you instantly recognisable. If
you’re a business or an artist, you need to stand out from the crowd. Making
your channel stand out is one of the ways to do this.
2. Sharable
Content
The key to YouTube success is uploading
videos that people will share. Upload content that people want to see, and
you’ll be able to reap the benefits. If you’re an artist, why not upload a
cover of the ‘song of the moment’ to help raise your profile?
If you’re selling instruments, make your
promotional videos interesting. Relate them to something current, and put your
own unique spin on them. Whatever your role in the music business, make sure
the content you put out there is unique, exciting, and entertaining.
3. Tag Your
Videos
Like Pinterest, Flickr, and your blog;
YouTube has a ‘tag’ feature, and you should be making the most of it. Make sure
to tag your video with anything and everything that is relevant – including any
slang terms (e.g. if your video is about a dog tag ‘pooch’ too). This will
increase the visibility of your video.
The more visible the video, the more likely
it is to be shared. You should also make the most of the YouTube categories,
placing your content in the most relevant places. This again, will help make
sure the right people see your videos.
4. Regular
and Consistent Updates
Social media is a great way to raise your
profile, and build a fan base. But it doesn’t happen overnight. So if you’ve
worked hard to build up a YouTube community, you should make an effort to
regularly update the channel.
You should also make an effort to reply to
as many comments as you can. Obviously if you have thousands of subscribers
this may be impossible. You should however, make sure you have an obvious and
active presence.
5. Analyse
Your Analytics
YouTube offers free analytics through its
‘insights’ feature. You can quickly and easily see loads of valuable
information about every video you’ve uploaded. This includes a demographic
overview of the people who’ve viewed your video, and how they found you. This
will help you when it comes to creating future content so make sure you use
this feature.
Making Your
Mark on YouTube
As a music business, you really should
maintain an active YouTube presence. Creating, building, and maintaining your
own channel is a great way to share your content, connect with your audience,
and promote your business. By following
these steps, you should be able to seamlessly integrate YouTube into your
current social media strategy.
This guest post supplied by Djembe Drum
Shop - one of the UK’s leading suppliers of cajon and djembe drums.
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