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Q&A With Kenny Love
Sending CDs Across the Border
Commentary by Kenny Love

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We recently sent our CD out to a Canadian station, but it was returned. When we contacted the station, the MD informed us that the postal service had told them that the CD was valued at $100, and that in order to receive it, the station would need to pay an $18 fee. Weird, don't you think?


Dumbfounded in Duluth


Dear DID:

Yep, until you understand how the system works. Here's the deal on sending promotional product across the border...

When sending your music to Canadian radio stations or press media, you should complete a customs sticker, which is green in color. List the package as "Promotional Material."

The sticker will also have a value request included on it, and you should list its value at $3.00 (which is about the actual cost of making the CD).

*Don't* make the mistake of listing it at what you would want to sell it for, such as $15. Then, simply send it via regular mail, and you will eliminate the chance of this occurring.

Additionally, if you are in need of a reply via postal mail, whether from Canada, or other overseas contacts, the best way to receive such is through the use of International Reply Coupons (IRCs). IRCs are available from post offices in the United States and should be included in your outgoing packages for responses.

IRCs can be used for the payment in advance of return postage. One coupon is equivalent to a minimum airmail letter stamp and may be exchanged by the overseas recipient at their post office.


Kenny Love has an extensive background in both the Music and Writing industries. Learn about the new services that he is providing to unsigned and independent recording artists in response to today's shaken and fractionalized Music industry by sending an email request to klmubiz@getresponse.com.

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