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 What A&R Reps Do
by Christopher Knab - Fourfront
Media & Music - 2008
Back to The Academy
What exactly is an 'A&R' rep anyway? We hear the term all the time, and most
of us have a certain picture in our mind. But it is correct? Here's a short job
description.
An A&R Reps Primary Job:
Seek talent by:
- Auditioning demos (solicited, as well as unsolicited, depending
on record label policy.) If interested, ask to see artist perform live.
- Attending live shows at clubs, showcases, concerts, and other venues.
Also
visiting artist/band website
and social neteworking sites
like MySpace and Faceboook.
- Following leads from any ‘buzz’ created by artists.
- Checking industry insiders (managers, agents, attorneys, concert promoters,
label promo reps, retail contacts, trade and consumer press tips, regional ‘scenes’, or other sources.)
- Watching for talent on other labels, who’s contracts are expiring.
Other Responsibilities
- Evaluate talent and match with potential audience tastes.
- Sign talent to label with executives approval.
- Search for new songs for existing talent on the label.
- Coordinate label relationships for an artist, once they are signed to
the label.
- Provide creative input and direction on artist’s material.
- Find suitable producers and recording studios.
- Plan the recording budget with the business affairs department.
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Christopher Knab is an independent music business consultant based in Seattle, Washington. He
is available for private consultations on promoting and marketing independent music, and can be reached at 206-282-6116
or by email at: Chris@Knab.com
Chris Knab's new book, 'Music Is Your Business'
is available NOW from the Music Biz Academy bookstore.
Visit the FourFront Media and
Music website for more information on the business of music from
Christopher Knab.
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The
Four Fronts...
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Our in-depth guide to music promotion demonstrates how you can combine powerful internet marketing techniques to
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money on. More....
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