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by Christopher Knab , July 2011

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One of the curious developments of the late 70’s was the huge increase in garage bands, punk bands, and ‘do-it yourselfers’, who just picked up an instrument, or started to sing with some friends, and 6 months later recorded a record and began to play live. Some great music, and new directions in music, came out of that situation. But now, 30 odd years later, the novelty of hearing amateurish thrashings has gotten a bit dull.

Prior to the late 70’s, more often than not, the music that is our heritage was made by musicians who, from the time they took up their instrument, worshipped at the feet of some master rock n’ roller, bluesman, jazz player, folk legend, songwriter, or whatever. The habit of these inspired musicians was an appetite for perfection. A need to be not just good enough but GREAT.

Why settle for less? Whatever developing stage you are at, go beyond it, re-commit yourself to your instrument or voice. Take more lessons, or better yet, sit yourself down with your iPod or CD player and choose a favorite musician's record, and listen closely to what they are playing. then re-play it, and re-play it again. Challenge yourself to go beyond your limitations. Who knows, maybe you will come across some new inspiration, wherein you will find yourself, your own "sound", and thereby Increase your chance to stand out from all the mediocrity that is your competition.

Believe it or not, most music lovers (and your fanbase) love to hear innovative, accessible new sounds. Actually in their heart of hearts, that is what they are really hoping to hear everytime they search-out so men new act, and from every act they go see at a live venue. You see... in the business of music when we hear something new, original, and accessible... we can invest in you with some sense of security. We believe that if we put our "label brand" on you, and add our talents of promotion and marketing to the mix, then we "have something", and your music becomes our music, and we can work together to broaden you audience appeal.

It’s like a partnership... something about "Art and Commerce"... they can work together, you know. Be a professional musician because only a professional lets the best come out of themselves.


Christopher Knab
is an independent music business consultant based in Seattle, Washington. He is available for private consultations on promoting and marketing independent music, and can be reached by email at: chris@chrisknab.net

Chris Knab's book,
'Music Is Your Business' is available from the Music Biz Academy bookstore.

Visit the
FourFront Media and Music website for more information on the business of music from Christopher Knab.

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Music Is Your Business
Christopher Knab and Bartley F. Day's expanded edition of "Music Is Your Business" is filled with more insights into the business side of being a successful musician or band. Included are chapters on both Internet and traditional music marketing methods. The essential legal issues you need to know are explained as are music contract tips, how to license your music, attract distributors, get radio airplay and create a demand for your music. More...

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Our in-depth guide to music promotion demonstrates how you can combine powerful internet marketing techniques to sell your music merchandise online! Learn what works, what doesn't, and what you shouldn't waste your time and money on.

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