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 How Your Record Label
Keeps You Busy Marketing Your Music While on Tour
by Christopher Knab - Fourfront
Media & Music
- Updated January 2008
Back to The Academy
The following information is what a professional major label Marketing Itinerary looks like for an act who is doing a two week
tour of the U.S. As you can see they have the act doing a lot more than just performing at clubs. They keep the
act busy while on the road visiting radio stations, doing press interviews, and in-store visits. Hey, who ever
said it was going to be easy?
Prototype of an Actual Tour Marketing Itinerary
Overview
| Date |
Location |
Event / Venue |
02/13
2/14
02/15
02/16
02/17
02/18
02/19
02/20
02/22
02/23
02/24
02/25
02/26
02/27
02/28
03/01
03/02 |
Chicago, IL
Minneapolis, MN
Atlanta, GA
Boulder, CO
Salt Lake City, UT
Boise, ID
Portland, OR
Seattle-Tacoma, WA
Memphis, TN
New York, NY
Los Angeles, CA
Phoenix, AZ
Albuquerque, NM
Austin, TX
Houston, TX
Dallas, TX
Atlanta, GA |
Double Door
Promotion only
'Stand Alone'Video Shoot
Fox Theater
Club Axis
The Big Easy
Fez's Ballroom
Chop Suey
Showtime taping (Jay-Z)
Grammy's
House of Blues
Cajun House
Sunshine Theature
Mercury
The Engine Room
Promotion
Cotton Club |
Details
Thurs. Feb. 13:
Chicago, IL, Double Door
LPM's: Carl M. cell: 888-888-8888
Mary S., cell: 888-888-8888
7:30am: Bill
W, 888-888-8888 will meet at hotel lobby to take to
radio
8:00am: Morning
radio interview with B96 with Eddie and JoBo / Studio line
8:30am: Liners
and then breakfast with Eric B from B96
9:30am: Visit
to WKSC for ID's and drops for morning show / 875 N. Michigan Ave.
11:00am: Visit
to Jeff M & Assoc.(independent radio promoters) / contact: Dan L. 888-888-8888
11:30am: Mike
R, 888-888-8888 will meet at Jeff M's
12:00pm: Retail
walk thru at K's Music / contact: Ken W,
12:45pm: Retail
walk-thru at Jon's Retail / contact: Manuel H, 888-888-8888
1:30pm: Retail
walk thru at Coop's Records / .
contact: Stan M, 888-888-8888
btwn 3/4:00pm:
Soundcheck (act's DJ can do this w/o him if needed)
7:00pm: Mixers
dinner at ESPN Zone /
contact #: 888-888-8888
7:30pm: Phoner
into the Chocolate Guys from WPWX ph: 888-888-8888 contact: Chris L, 888-888-8888
8:00pm: Doors
8:30pm: Videointerview with VIP - interview will take place backstage (10 min.) / Al T will be the shows contact. call Arthur P, 888-888-8888
10/10:30pm:
Performance time
after performance:
Depart for Minneapolis
Hotel: Alle's (day rooms)
Chicago, IL / 888-888-8888
-----
Fri. Feb. 14:
Minneapolis, MN, Promotion (show has been canceled)
LPM's: Nina N, cell: 888-888-8888
11:30am: Nina
N, 888-888-8888 will meet at hotel to take to radio
12:00pm: On-air
interview with KDWB
2:30-3:30: Meeting
at Goldies Records / Minnetonka, MN contact: Cyndy G, 888-888-8888
4:00pm: On-air
interview with KTTB
6:44pm: Depart
Minneapolis / Northwest Airlines flight #1272 (paid for by your Label)
5:00pm: Doors
6:00pm: Lyricist
Lounge showtime
7/7:30pm: Performance
time
after performance:
Club walk-thru with Angie V (KTTB)
Mendota Heights, MN / ph: 888-888-8888
-----
Sat. Feb. 15:
Atlanta, GA, "Stand Alone" Video Shoot-all day.
-----
Sun. Feb. 16:
Boulder, CO, Foxy;s Club
contact: Fred M, cell: 888-888-8888
7:00am: Depart
Atlanta / United Airlines flight #759
8:14am: Arrive
in Denver
8:14am: Take
airport shuttle bus to hotel by airport
La Quinta Inn
Denver, CO / ph: 888-888-8888
11:15am: Sammi
B, 888-888-8888 will meet at airport to radio /
(note: radio has been moved to 1:00pm)
1-2:00pm: On-air
radio interview with KQKS / Denver
2:30pm: Depart
for Boulder
5:45pm: Meet-n-greet
and drops with KFMD (station is closed so it will take place in Boulder on the tour bus or hotel)
6:00-7:00pm:
Meet-n-greet with various mixers at Players Club (20 people)
8:00pm: Doors
9:00pm: Lyricist
Lounge showtime
after performance:
overnight drive to Salt Lake City, UT
-----
Mon. Feb. 17:
Salt Lake City, UT Promotion
LPM's: Bradley Y, cell: 888-888-8888
2:15pm: Fisher
Z, 888-888-8888 will meet at hotel to take to radio
3:00-4:00pm:
On-air radio interview with KZHT / Salt Lake City, UT, station contact #: 888-888-8888
4:30-5:30pm:
On-air interview with KUUU / Salt Lake City, UT ...station contact #: 888-888-8888
6:00pm: Depart
for Idaho (overnight in Idaho)
-----
Tues. Feb. 18:
Boise, ID, The Big Fall
LPM's: Jim M, cell: 888-888-8888, Marc B , cell: 888-888-8888
12-3:00pm: Photo
Shoot for video"Yellow Rat Bastard" / will be held at the hotel
3:30pm: Howie
K, 888-888-8888 will meet in hotel lobby to take to radio
4:00pm: Radio
visit and interview with KZMG (Top 40)
7:00pm: Doors
8:00pm: Show
begins
before performance: Meet-n-greet with grand prize winners from KZMG (2 people)
9:30pm:
performance time
Press: Idaho Statesman - running advance photo preview
-----
Wed. Feb. 19:
Portland, OR, Fez's Ballroom
LPM's: Walt O, cell: 888-888-8888
Time TBD: On-air
interview with KXJM
1:00pm: Lunch
with mixers and winners from KXJM (20 people)
Time TBD: Radio interview and drops for KKRZ & meet-n-greet with staff (10 people)
1-3:00pm: Visit
to colleges and lifestyle accounts for various activities. Retail walk thru- tied in with Adidas
8:30pm: Doors
9:30pm: Show
begins...Internet station broadcasting
10:30pm:
performance time
after party:
tied in Adidas and Lyricist Lounge Tour
overnight in Portland
-----
Thurs. Feb. 20:
Seattle, WA, George's
LPM's: Stevie Z...KEXP, cell: 888-888-8888
Time TBD: Radio
interview and drops with KUBB
Time TBD: Mixers
and winners lunch (20 people)
1-3:00pm: Visits
to colleges and indie retail stores, Retail walk thru tied in with Adidas
8:00pm: Doors
9:00pm: Show
begins
10:30pm: performance time
before performance:
Meet-n-greet with grand prize winners from KUBB (2 people)
-----
Fri. Feb. 21:
Travel to Memphis
9:50am: Depart
Seattle / Northwest Airlines flight #960 (reserved not yet ticketed - - this is just in case, paid for by your Label)
3:51pm: Arrive
in Memphis
-----
Sat. Feb. 22:
Memphis
LPM's: Carl M, cell: 888-888-8888
Vivian B, cell: 888-888-8888
Time TBD: Showtime
taping for Tonite Show performance
-----
Sun. Feb. 23:
New York, NY, Grammy's
LPM's: Vivian B, cell: 888-888-8888
Ashley E, cell: 888-888-8888
8:50am: Depart
Memphis / Northwest Airlines flight #800 (reserved not yet ticketed)
12:19pm: Arrive
in Newark
all day and evening:
blocked for the Grammy's
Time TBD: Big
Dog radio with Hot 99
-----
Mon. Feb. 24:
Los Angeles, CA, House Of Blues
LPM's: Jill W, cell: 888-888-8888
Willie R, cell: 888-888-8888
9:00am: Depart
Newark / Continental Airlines flight #1402 (reserved not yet ticketed)
12:24pm: Arrive
in LA
1-2:30pm: Retail
walk thru
2:30-3:30pm:
Trade visits
Time TBD: Radio
interview with KKBT
Time TBD: Radio
interview with KPWR
6:30pm: Two
limos p/u at KCAQ
7:00pm: Dinner
at the House of Blues with KCAQ
-----
Tues. Feb. 25:
Phoenix, AZ, Cajun House
LPM's: Gail H, cell: 888-888-8888
3:30pm: Radio
interview with KZZP
4:30pm: Radio
interview with KKFR
-----
Wed. Feb. 26:
Albuquerque, NM, Sunshine Theater
LPM's: Jim T, cell: 888-888-8888
3-3:40pm: Radio
interview with KYLZ
4:15pm: Radio
interview with KKSS
-----
Thurs. Feb. 27:
Austin, TX, Mercury
LPM's: Walt Y, cell: 888-888-8888
Nancy T, cell: 888-888-8888
Time TBD: Retail
walk thru at Music Man / Austin, TX, contact: Bill B, 888-888-8888
5:00pm: Radio
interview with KQBT (after will conduct 2nd interview that will be taped and aired over the weekend as a Podcast!) after performance:
meet-n-greet with station winners.
-----
Fri. Feb. 28:
Houston, TX, The Engine Room
LPM's: Les M, cell: 888-888-8888
Miles D, cell: 888-888-8888
Time TBD: Radio
interview with KBXX
Time TBD: Visit
to local High School for "Safe Sex" visit
Time TBD: Mixer
lunch w/ KBXX DJ's
1-3:00pm: Retail
walk thru at Turntable II / Houston, TX, contact: Jimi H
Time TBD: Radio
interview with KPTY
after performace:
Club night at club TBA
-----
Sat. Mar. 1:
Dallas, TX, Promotion
LPM's: Brian F, cell: 888-888-8888
Terry F, cell: 888-888-8888
Sun. Mar. 2:
Atlanta, GA, Cotton's
LPM's: Chris F, cell: 888-888-8888
3:00pm: Radio
interview with WHTA
3:45pm: Radio
interview with WVEE
after performance:
Meet-n-greet with various people for radio and retail.
OK, you can rest now...but not too much...your Label is putting you on a 22 week tour coming up in just 10 days!-----
Christopher Knab is an independent music business consultant based in Seattle, Washington. He
is available for private consultations on promoting and marketing independent music, and can be reached by email at: chris@chrisknab.net
Chris Knab's new book, 'Music Is Your Business'
is available NOW from the Music Biz Academy bookstore.
Visit the FourFront Media and
Music website for more information on the business of music from
Christopher Knab.
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