Home | Articles | BookstorePromote Your Music | Music is Your Business | Subscribe
Twitter | Start a Record Label | Radio Promotion | CD Art Design | Music Career Help

Click to email ChrisIngredients of a Traditional
Demo, Promo, or Press Kit
by Christopher Knab  Updated February 2008

Back to The Academy

1) Attractive, creatively designed folder.
2) Cover Letter: A letter of introduction to the specific person you are sending the kit to.
3) Bio: 1 to 1-1/2 pages long. Include: Introductory Statement, Summary of Current Project, Additional Information, Background of Artist/Band, Elaboration of any other key info, Ending Paragraph/Sentence.
4) Fact Sheet: 1 page long! Points out key info on the artist or band from the Bio.
5) Photograph: 8x10 black and white glossy ONLY!
6) Press Clippings: 2 or 3 sheets of Xeroxed reviews.
7) CD: 3 or 4 songs that reflect the best of your music.
8) CD Insert with song titles, name, copyright info, contact info, credits.

Note: Put contact information
on every part of the kit!

But please note that there are different kinds of kit ingredients depending on which of the Four Front gatekeepers you are dealing with!

For more on this check out my book

"Music Is Your Business, 3rd Edtion"


Christopher Knab is an independent music business consultant based in Seattle, Washington. He is available for private consultations on promoting and marketing independent music, and can be reached by email at: chris@chrisknab.net

Chris Knab's book,
'Music Is Your Business' is available from the Music Biz Academy bookstore.

Visit the
FourFront Media and Music website for more information on the business of music from Christopher Knab.

Submit An Article for Consideration!
Would you like to submit an article for publication at MusicBizAcademy.com? If you have music-related expertise you'd like to share with other musicians including career tips, how to's, or general music business-related articles, please feel free to send them our way. We'll be glad to consider them.
Submit your article!


The Four Fronts...
Artist/Product Development

Get Educated...
Master the Music Biz!
Online Courses. Many Programs. Learn Day or Night.

Details Here

Christopher Knab

Music Is Your Business
Christopher Knab and Bartley F. Day's expanded edition of "Music Is Your Business" is filled with more insights into the business side of being a successful musician or band. Included are chapters on both Internet and traditional music marketing methods. The essential legal issues you need to know are explained as are music contract tips, how to license your music, attract distributors, get radio airplay and create a demand for your music. More...

How to Promote Your Music Successfully on the Internet

How to Promote Your Music Successfully on the Internet
Our in-depth guide to music promotion demonstrates how you can combine powerful internet marketing techniques to sell your music merchandise online! Learn what works, what doesn't, and what you shouldn't waste your time and money on.

Our Top 25 Articles
How to Write an Artist Bio
Performance Contracts
Mastering Your Music
How to Copyright Music
21 Songwriting Tips

Tax Tips for Musicians

Sell Your CDs Online

What's a Record Deal About?
Artist/Band Interview Form

Inside Record Labels
Internship Do's & Don'ts
How to Make a Living w/ Music

How to Write a Press Release
Reasons Demos Are Rejected
Facts About Music Licensing

Trademark Your Band Name?
Planning A Radio Campaign
A Legal Checklist
Industry Quotes to Live By
Songwriting Techniques
Guerrilla Marketing Tips
Starting a Music Business
Live Performance
Music Marketing Plan
Can U Afford Distribution?

Lots More Articles...

All Content 1996-2013
Midnight Rain Productions.
All Rights Reserved.
Privacy Policy