of a Traditional
Demo, Promo, or Press Kit
by Christopher Knab Updated February 2008
Back to The Academy
1) Attractive, creatively
2) Cover Letter: A letter
of introduction to the specific person you are sending the kit to.
3) Bio: 1 to 1-1/2 pages
long. Include: Introductory Statement, Summary of Current Project, Additional Information,
Background of Artist/Band, Elaboration of any other key info, Ending Paragraph/Sentence.
4) Fact Sheet: 1 page
long! Points out key info on the artist or band from the Bio.
5) Photograph: 8x10 black
and white glossy ONLY!
6) Press Clippings: 2 or 3
sheets of Xeroxed reviews.
7) CD: 3
or 4 songs that reflect the best of your music.
Insert with song titles, name, copyright info, contact info, credits.
Put contact information
on every part of the kit!
But please note that there are different kinds of kit ingredients depending on which of the Four Front gatekeepers you are dealing with!
For more on this check out my book
"Music Is Your Business, 3rd Edtion"
Christopher Knab is an independent music business consultant based in Seattle, Washington. He
is available for private consultations on promoting and marketing independent music, and can be reached by email at: firstname.lastname@example.org
Chris Knab's book, 'Music Is Your Business'
is available from the Music Biz Academy bookstore.
Visit the FourFront Media and
Music website for more information on the business of music from