to the Audience
by Christopher Knab Updated February 2008
Back to The Academy
In order for a
musician to expose their music to as many people as possible, several "Gates"
must be opened for them. In the commercial marketplace for music, Gatekeepers
control the access to the musicianís potential audience.
The following diagram
lists the gates that must be unlocked to reach an audience.
Self-Management or Professional Management
puts out their own CD, or gets signed to
who send the artisit's records to
Radio Station Music Directors
for airplay consideration
and send records to
Writers and Editors
at Magazines and Newspapers
for possible press exposure
Buyers at Distributors
are persuaded to sell
the records to
Artists themselves or Booking Agents
attempt to secure
in front of their
has been reported that the proper care and feeding of these Gatekeepers can lead toa mutually prosperous and beneficial career for all concerned.
And please remember that this formula exists on the Internet in its own unique way!
Christopher Knab is an independent music business consultant based in Seattle, Washington. He
is available for private consultations on promoting and marketing independent music, and can be reached by email at: firstname.lastname@example.org
Chris Knab's book, 'Music Is Your Business'
is available from the Music Biz Academy bookstore.
Visit the FourFront Media and
Music website for more information on the business of music from