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Click to email Chris2004 Career Inventory Sheet
by Christopher Knab - Fourfront Media & Music
Jan. 2004

Back to The Academy

There is no better time than the beginning of a new year to set new goals and objectives for your music career. I have created this Career Inventory Sheet as a thorough guide for you to organize your goals, activities, business needs, and marketing strategies- all in one easy-to-use form.

I hope you take the time to look this over, print it out, and USE IT as a tool to keep yourself focused on your music career and what it will take to launch and maintain it.

Christopher Knab

Editor's Note: For simplicities sake, I've just listed Chris' categories below. To make the best use of this inventory sheet, I suggest you copy and paste the information below into a Word document and format it to your liking

Artist/Band Name



1. Goals and Ambitions

    Where would you like to be in 3 years  

    Ultimate goals

    Independent Label affiliation plans?

    Major Label affiliation plans?

2. Live Show Experience/Background



    Festivals and Fairs


    Misc. venues

3. Attitude Toward Music and The Business

    Creative Philosophy

    Current Image

    Desired Image

    Point Of View On Current Career Status

4. Songwriting Issues

    Original Songs?

    Copyrights filed?


    Personal Publishing Company?

    Administration company?

    Name Trademarked?

    Performance Rights Organization?


5. Recording Issues


    Home Recording Studio?

    Professional Studios Used


    Mastering Contact


6. Product Design

    Graphic Needs?



            Tray Card



            Business Card

            Stationary Letterhead


            Website Design

            Press Kit Folder

            Mailing Labels




    Graphic Artist?

    Barcode Issued?

    Printing contact?


7. Manufacturing/Duplication Options

    Manufacturing formats


            Cassette Tape




    Pressing plant

    Tape duplicator

    Shipping arrangements

    Merchandising Needs (T-Shirts, caps, etc)


8. Performance

    Booking agents


    Venue Contacts



    Rehearsal Space

    · Equipment



    Additional Performance needs

9. Promotion / Press

    Press Kit


            Fact Sheet

            Cover letter

            Press clippings



            Cover artwork

            Labeling information


               Business Card

    Commercial Radio Connections

    Non-Commercial Radio Connections

    TV Connections

    Internet Site Connections

    Print Media Connections

            National Consumer publications

            National Music publications

            Regional Consumer publications

            Regional Music publications

            Local Consumer publications

            Local Music publications

            Music Industry Trades

    Promotional Video?


10. Sales / Distribution

    Product sold at

            Live Shows


            Mail Order


            Rack Jobbers

            Internet: Your Own Site/Other online Retailers

    Misc. Sales Opportunities

    Sales / Marketing Plans:


11. Administrative / Business

    Entertainment Law Attorney

    Music Entertainment Accountant

    Artist Management Contact

    Current Financial Situation

    Bank Account/Band Fund: 



    Monthly Music Business Expense Summary

    Business Licenses

    Time available to work on music career


Christopher Knab is an independent music business consultant based in Seattle, Washington. He is available for private consultations on promoting and marketing independent music, and can be reached by email at: chris@chrisknab.net

Chris Knab's new book,
'Music Is Your Business' is available NOW from the Music Biz Academy bookstore.

Visit the
FourFront Media and Music website for more information on the business of music from Christopher Knab.

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