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by Christopher Knab - Fourfront Media & Music - August 2011

Back to Music Business 101

If you were applying for a job with a certain company of corporation, wouldn’t you take some time to ask questions about their stability as a business, their reputation in the industry, and the executive’s background and experience?

The same is true when shopping for a record or publishing deal.

Some musicians get too excited when a certain label or publisher approaches them with a contract offer.

Being approached for a deal is a compliment and is a recognition that a musician’s music is appealing.

But, to rush ahead without taking the time to learn a few things about those companies is foolish indeed.

Ask some questions:

How well have they done with your genre of music?
What specific types of deals are available?
Who runs the label or publishing company?
What is their reputation in the music business?
What are their ideas for promoting your music?
How do you like them as people?

These and other questions can be crucial in making an unemotional decision about an arrangement that could make or break your career.


Christopher Knab is an independent music business consultant based in Seattle, Washington. He is available for private consultations on promoting and marketing independent music, and can be reached by email at: chris@chrisknab.net

Chris Knab's new book,
'Music Is Your Business' is available NOW from the Music Biz Academy bookstore.

Visit the
FourFront Media and Music website for more information on the business of music from Christopher Knab

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Music Is Your Business
Christopher Knab and Bartley F. Day's expanded edition of "Music Is Your Business" is filled with more insights into the business side of being a successful musician or band. Included are chapters on both Internet and traditional music marketing methods. The essential legal issues you need to know are explained as are music contract tips, how to license your music, attract distributors, get radio airplay and create a demand for your music. More...

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