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Business Structure
by Christopher Knab 

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Booking Agents

  • Secure gigs for artist and work with the artist directly or through their management.
  • Establish contacts with Promoters and Venue Operators.
  • Send Press Releases to Print Media, Radio, and TV
  • and to Industry Trades like Pollstar, Performance, and Billboard.
  • Receive 15%-20% of Artist's Performance fee
  • Track competition within genre of each artist they represent.
  • Work with Record Label contacts to coordinate tours.


  • Purchase acts directly from Booking Agents. Responsible for promoting and publicizing shows at a live venue, and receives a negotiated fee.
  • Send Press Releases to all the Media
  • n surrounding area of show.
  • Print up Posters and Flyers for the show, and distribute them throughout the surrounding area.
  • May work with Retail Stores for co-sponsorships or for public relation activities.
  • Help Create a 'Word of Mouth' buzz in the community for the show.
  • Contact Record Labels for promotional materials.
  • May provide food and beverages for show, as well as security, sound and lights.

Venue Operators

  • Provide space for live performance
  • Charge fee based on size and accommodations available to the artist.
  • At smaller venues may take a percentage of the box office ticket sales.
  • At larger venues provide security, merchandising space, box office, stagehands, sound and lights, and refreshment outlets.
  • Take out ads in misc. newspapers and magazines for show.
  • Provide additional promotion and publicity assistance to Promoters.


Christopher Knab is an independent music business consultant based in Seattle, Washington. He is available for private consultations on promoting and marketing independent music, and can be reached by email at: chris@chrisknab.net

Chris Knab's book,
'Music Is Your Business' is available from the Music Biz Academy bookstore.

Visit the
FourFront Media and Music website for more information on the business of music from Christopher Knab.

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