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 The
Live Performance
Business
Structure
by Christopher Knab
Back to The Academy
Booking Agents
- Secure gigs for artist
and work with the artist directly or through their management.
- Establish contacts with
Promoters and Venue Operators.
- Send Press Releases to
Print Media, Radio, and TV
- and to Industry Trades
like Pollstar, Performance, and Billboard.
- Receive 15%-20% of
Artist's Performance fee
- Track competition
within genre of each artist they represent.
- Work with Record Label
contacts to coordinate tours.
Promoters
- Purchase acts directly
from Booking Agents. Responsible for promoting and publicizing shows at a live venue, and
receives a negotiated fee.
- Send Press Releases to
all the Media
- n surrounding area of
show.
- Print up Posters and
Flyers for the show, and distribute them throughout the surrounding area.
- May work with Retail
Stores for co-sponsorships or for public relation activities.
- Help Create a 'Word of
Mouth' buzz in the community for the show.
- Contact Record Labels
for promotional materials.
- May provide food and
beverages for show, as well as security, sound and lights.
Venue Operators
- Provide space for live
performance
- Charge fee based on
size and accommodations available to the artist.
- At smaller venues may
take a percentage of the box office ticket sales.
- At larger venues
provide security, merchandising space, box office, stagehands, sound and lights, and
refreshment outlets.
- Take out ads in misc.
newspapers and magazines for show.
- Provide additional
promotion and publicity assistance to Promoters.
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Christopher Knab is an independent music business consultant based in Seattle, Washington. He
is available for private consultations on promoting and marketing independent music, and can be reached at 206-282-6116
or by email at: Chris@Knab.com
Chris Knab's book, 'Music Is Your Business'
is available from the Music Biz Academy bookstore.
Visit the FourFront Media and
Music website for more information on the business of music from
Christopher Knab.
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untitled
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The
Four Fronts...
Artist/Product Development
Promotion
Publicity
Performance
Get Educated...
Master the Music Biz!
Online Courses. Many Programs. Learn Day or Night.
Details Here.
Christopher
Knab
Recommends...
Music Is Your Business
Christopher Knab and Bartley F. Day's expanded edition of "Music Is Your Business" is filled
with more insights into the business side of being a successful
musician or band. Included are chapters on both Internet and traditional
music marketing methods. The essential legal issues you need to
know are explained as are music contract tips, how to license your
music, attract
distributors, get radio airplay and create a
demand for your music. More...
How to Promote Your Music Successfully on the Internet
Our in-depth guide to music promotion demonstrates how you can combine powerful internet marketing techniques to
sell your music merchandise online! Learn what works, what doesn't, and what you shouldn't waste your time and
money on. More....
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