Home | Articles | BookstorePromote Your Music | Music is Your Business | Subscribe
Twitter | Start a Record Label | Radio Promotion | CD Art Design | Music Career Help

How to Write a
Music-Related Press Release
by Christopher Knab - Fourfront Media & Music - Updated April 2010

Back to The Academy

Everywhere we turn in the music business, the impact on digital marketing, promotion, sales, performances and publicity is changing the way artists and bands, as well as record labels are carrying out there business.

What is strange to me is that with all the website work one has to update, and blogs to keep up on and text messaging and emails etc. etc. one thing remains true; the elements of what must be turned into digital items have their roots in the 'analog' world, especially when it comes to writing up a press release.

Today the traditional press kit still has its place. So, knowing how to write (and/or post) a professional press release can help you get the word out about what's going on with your music career.

Here is a guideline for writing a professional press release:

When to Write a Press Release:

  • Concert/Shows and/or Tour information
  • Record, Publishing, Merchandising Deal Announcements
  • Band Personnel Changes/Additions
  • CD, Digital Single and/or Video Release Information
  • Any Social Networking or Internet activities
  • Announcements about anything you (the artist) or your label are doing.

What The Print and Broadcast Media Need:

  • News or announcements related to their target audience
  • Deadlines met for calendars and event listings
  • Event or information in proximity to their coverage area

Layout and Essential Information:

  • Double space all content
  • The phrase "For Immediate Release" centered near top 1/3 of the page
  • Date press release is sent out
  • Contact information: the person media can call for more information with phone number and fax number
  • Printed on company or artist/band stationary with full address info (or if it is digital and for an Electronic Press Kit -EPK- ready to upload)
  • 1 to 1 1/2 pages long (unless for major event or project)
  • End with the marks ### centered at end of the body

The Press Release Structure:

The Slug Line (Headline)

  • Short, but attention-getting headline phrase
  • A hint of the purpose or topic to be presented

The Lead Paragraph

  • Should include the 5 W's and the H (if needed): Who, What, Where, When, Why, and How
  • Summation of the basic topic/information
  • Begin with the most important part of the information
  • Who is in the beginning sentence, followed by Where and When
  • Why, What and How follow in the next few sentences
  • No unnecessary details should be included in the lead paragraph

The Body

  • Elaboration on the theme or purpose of the press release
  • One thought, one paragraph. Cohesive, single ideas in each paragraph
  • Write information in descending order of importance
  • Keep information factual. Opinions only in quotes with proper credit
  • Use simple sentences (Subject - Object -Verb) and avoid too much hype
  • Ending option: Recap essential information from first paragraph
  • Proofread several times for spelling, and/or grammatical errors

It will take you some practice to get all this down, but once you do-create a 'template' for future Press Releases!


Christopher Knab is an independent music business consultant based in Seattle, Washington. He is available for private consultations on promoting and marketing independent music, and can be reached by email at: chris@chrisknab.net

Chris Knab's new book,
'Music Is Your Business' is available NOW from the Music Biz Academy bookstore.

Visit the
FourFront Media and Music website for more information on the business of music from Christopher Knab.

Submit An Article for Consideration!
Would you like to submit an article for publication at MusicBizAcademy.com? If you have music-related expertise you'd like to share with other musicians including career tips, how to's, or general music business-related articles, please feel free to send them our way. We'll be glad to consider them.
Submit your article!


The Four Fronts...
Artist/Product Development

Get Educated...
Master the Music Biz!
Online Courses. Many Programs. Learn Day or Night.

Details Here

Christopher Knab

Music Is Your Business
Christopher Knab and Bartley F. Day's expanded edition of "Music Is Your Business" is filled with more insights into the business side of being a successful musician or band. Included are chapters on both Internet and traditional music marketing methods. The essential legal issues you need to know are explained as are music contract tips, how to license your music, attract distributors, get radio airplay and create a demand for your music. More...

How to Promote Your Music Successfully on the Internet

How to Promote Your Music Successfully on the Internet
Our in-depth guide to music promotion demonstrates how you can combine powerful internet marketing techniques to sell your music merchandise online! Learn what works, what doesn't, and what you shouldn't waste your time and money on.

Our Top 25 Articles
How to Write an Artist Bio
Performance Contracts
Mastering Your Music
How to Copyright Music
21 Songwriting Tips

Tax Tips for Musicians

Sell Your CDs Online

What's a Record Deal About?
Artist/Band Interview Form

Inside Record Labels
Internship Do's & Don'ts
How to Make a Living w/ Music

How to Write a Press Release
Reasons Demos Are Rejected
Facts About Music Licensing

Trademark Your Band Name?
Planning A Radio Campaign
A Legal Checklist
Industry Quotes to Live By
Songwriting Techniques
Guerrilla Marketing Tips
Starting a Music Business
Live Performance
Music Marketing Plan
Can U Afford Distribution?

Lots More Articles...

All Content 1996-2013
Midnight Rain Productions.
All Rights Reserved.
Privacy Policy