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How
to Write a
Music-Related
Press Release
by Christopher Knab - Fourfront
Media & Music - Nov.
2003
Back to The Academy
When
to Write a Press Release:
- Concert/Show
and or Tour information
- Record,
Publishing, Merchandising
Deal Announcements
- Band
Personnel Changes/Additions
- CD,
Tape, and Video Release
Information
- Promotional
Events/Marketing Plans/Misc.
Announcements
What
The Print and Broadcast Media
Need:
- News
or announcements related
to their target audience
- Deadlines
met for calendars and event
listings
- Event
or information in proximity
to their coverage area
Layout
and Essential Information:
- Double
space all content
- The
phrase "For Immediate
Release" centered near
top 1/3 or page
- Date
press release is sent out
- Contact
information: Person media
can call for more information
with phone number and fax
number
- Printed
on company or artist/band
stationary with full address
info
- 1
to 1 1/2 pages long (unless
for major event or project)
- End
with the marks ### centered
at end of the body
The
Press Release Structure:
The
Slug Line (Headline)
- Short, but attention-getting
headline phrase
- A hint of the purpose or
topic to be presented
The
Lead Paragraph
- Should
include the 5 W's and the
H (if needed): Who, What,
Where, When, Why, and How
- Summation
of the basic topic/information
- Begin
with the most important
part of the information
- Who
is in the beginning sentence,
followed by Where and When
- Why,
What, and How follow in
the next few sentences
- No
unnecessary details should
be included in the lead
paragraph
The
Body
- Elaboration
on the theme or purpose
of the press release
- One
thought, one paragraph.
Cohesive, single ideas in
each paragraph
- Write
information in descending
order of importance
- Keep
information factual. Opinions
only in quotes with proper
credit
- Use
simple sentences (Subject
- Object -Verb) and avoid
too much hype
- Ending
option: Recap essential
information from first paragraph
- Proofread
several times for spelling,
and/or grammatical errors
-----
Christopher Knab is an independent music business consultant based in Seattle, Washington. He
is available for private consultations on promoting and marketing independent music, and can be reached at 206-282-6116
or by email at: Chris@Knab.com
Chris Knab's new book, 'Music Is Your Business'
is available NOW from the Music Biz Academy bookstore.
Visit the FourFront Media and
Music website for more information on the business of music from
Christopher Knab.
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The
Four Fronts...
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Get Educated...
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Recommends...
Music Is Your Business
Christopher Knab and Bartley F. Day's expanded edition of "Music Is Your Business" is filled
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How to Promote Your Music Successfully on the Internet
Our in-depth guide to music promotion demonstrates how you can combine powerful internet marketing techniques to
sell your music merchandise online! Learn what works, what doesn't, and what you shouldn't waste your time and
money on. More....
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