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Click to email ChrisDesign Simple, but Effective
Music Promo Materials

by Christopher Knab , August 2011


Back to The Academy

Simple, but effective promo materials can draw people to your music!

Designing and writing effective promotional materials;
blogs
websites
bios
fact sheets
cover letters
quote sheets
posters
flyers etc.
is what I'm talking about.

Here are 3 tips to help you promote your careers, and enhance your chances of being offered opportunities.

Do the following:
1) Take the time to inventory any accomplishments, positive reviews, training and awards, past sales, and live appearances, and organize them into bios and fact sheets.

2) Make your promo materials as compelling, and informative as possible. If you canít write in a professional, compelling way, hire a professional publicist.

3) Having done that, take more time to research who to send your materials to, and to ask each potential recipient what type of information they would like to have sent to them before sending. No 'generic' kits should ever be sent out to any gatekeepers in the music business.

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Christopher Knab
is an independent music business consultant based in Seattle, Washington. He is available for private consultations on promoting and marketing independent music, and can be reached by email at: chris@chrisknab.net

Chris Knab's book,
'Music Is Your Business' is available from the Music Biz Academy bookstore.

Visit the
FourFront Media and Music website for more information on the business of music from Christopher Knab.
 


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