Home | Articles | BookstorePromote Your Music | Music is Your Business | Subscribe
Twitter | Start a Record Label | Radio Promotion | CD Art Design | Music Career Help

Click to email ChrisQuestions You Should
Be Able to Answer
About Yourself or Your Band

by Christopher Knab , January 2011

Back to The Academy

As a music marketing consultant, whenever I take on a new client I go through the following questions with them. For newer artists or bands especially, the depth to which you can answer most of these questions will go a long way in helping you 'take an inventory' of what you have done so far in your career (and things that you haven't done yet). I suggest that you take your time to answer the following important questions. Give thoughtful, honest, and detailed answers and they will help you when you write your bios, fact sheets, and press releases necessary for marketing and promoting your music, and they will also help you evaluate your current career status.

As you will see some of these questions are easy to answer, but I give hints to you that many of these questions need discussion, contemplation, and really need to be taken seriously. So, dive in and give these questions your undivided ttention...

Good Luck!...Christopher Knab

  • Name of artist or band? (Include all band members names and instruments played.)
  • Is your stage name trademarked?
  • Have you registered your songs for copyright protection?
  • Have any of your songs been published? (If so, by whom?)
  • Have you affiliated with a performance rights organization? (Which one—ASCAP, BMI?)
  • What is your background? (Who are you and your band members? Tell your story.)
  • Do any band members belong to the Musician’s Union?
  • Do you have a written band/partnership agreement?
  • Why do you want to record and release your own music? (Be very honest.)
  • Who is your fan or customer? (Analyze this question thoroughly.)
  • Do you write your own songs? (Discuss the songwriting process in detail.)
  • Who are your musical influences? (Cite specific examples.)
  • How do you describe your music to people? (This isn't a short answer.Discuss it.)
  • What image do you think your music conveys? (Do not avoid the image issue!)
  • What are your immediate music career goals? (Next one to three years.)
  • What are your long-term career goals?
  • How would you define the word “success”? (This isn’t a short answer. Discuss it.)
  • Do you have any personal contacts in the music business?
  • Do you have an entertainment law attorney to consult with?
  • Are you looking for an independent label deal or a major label deal? (Why?)
  • Do you have a demo or press kit, or any promotional materials?
  • What live performance experience have you had? (Any industry showcases?)
  • How do you rate your live performance ability? (Be very critical. No clichés.)
  • Have you recorded any previous CDs or demos? (Which studios? Who was the producer?)
  • How did you sell your CDs? (Consignment? Over the Internet? Live sales? Distributor?)
  • Have you had any previous print or broadcast media exposure or reviews?
  • Are you financially able to fund the costs of establishing your career? (In debt?)
  • Do you have a business license? (City, state, federal?)
  • What is your current business form? (Sole proprietor? Corporation? Partners?)
  • Have you set up a system for tracking your financial activities? (Software system?)
  • Are you aware of the tax deductions available for musicians?
  • Do you have insurance on your band equipment and vehicles?
  • Have you created an exciting, well-designed website?(Aware of new design software?)
  • Do you have a presence on the Internet that is active and aggressive? (Looking for new opportunities?)
  • Who handles your daily business activities? (Bookings, promotions, etc.)
  • Have you created an actual career, marketing, or business plan? (Is it in writing?)
  • Are you actively involved with updating daily your social networking sites, i.e. Twitter,My Space and Facebook, or any other such networking tools?(If not, why not?)


Christopher Knab is an independent music business consultant based in Seattle, Washington. He is available for private consultations on promoting and marketing independent music, and can be reached by email at: chris@chrisknab.net

Chris Knab's book,
'Music Is Your Business' is available from the Music Biz Academy bookstore.

Visit the
FourFront Media and Music website for more information on the business of music from Christopher Knab.

Submit An Article for Consideration!
Would you like to submit an article for publication at MusicBizAcademy.com? If you have music-related expertise you'd like to share with other musicians including career tips, how to's, or general music business-related articles, please feel free to send them our way. We'll be glad to consider them.
Submit your article!


The Four Fronts...
Artist/Product Development

Get Educated...
Master the Music Biz!
Online Courses. Many Programs. Learn Day or Night.

Details Here

Christopher Knab

Music Is Your Business
Christopher Knab and Bartley F. Day's expanded edition of "Music Is Your Business" is filled with more insights into the business side of being a successful musician or band. Included are chapters on both Internet and traditional music marketing methods. The essential legal issues you need to know are explained as are music contract tips, how to license your music, attract distributors, get radio airplay and create a demand for your music. More...

How to Promote Your Music Successfully on the Internet

How to Promote Your Music Successfully on the Internet
Our in-depth guide to music promotion demonstrates how you can combine powerful internet marketing techniques to sell your music merchandise online! Learn what works, what doesn't, and what you shouldn't waste your time and money on.

Our Top 25 Articles
How to Write an Artist Bio
Performance Contracts
Mastering Your Music
How to Copyright Music
21 Songwriting Tips

Tax Tips for Musicians

Sell Your CDs Online

What's a Record Deal About?
Artist/Band Interview Form

Inside Record Labels
Internship Do's & Don'ts
How to Make a Living w/ Music

How to Write a Press Release
Reasons Demos Are Rejected
Facts About Music Licensing

Trademark Your Band Name?
Planning A Radio Campaign
A Legal Checklist
Industry Quotes to Live By
Songwriting Techniques
Guerrilla Marketing Tips
Starting a Music Business
Live Performance
Music Marketing Plan
Can U Afford Distribution?

Lots More Articles...

All Content © 1996-2013
Midnight Rain Productions.
All Rights Reserved.
Privacy Policy