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 Radio's Reasons NOT
to Play a Song
by Christopher Knab ,
May 2011
Back to The Academy
Over the years this list of radio's excuses for NOT playing a song has
grown and expanded, and even been updated for technology. I first got a
copy in the mid 90's, so as far as I know, this is the latest version of
it... Add some more to it if you like and email them to me at
chris@chrisknab.net
RADIO'S REASONS NOT TO PLAY A SONG
1. Not for us or our sound
2. No room
3. No label support
4. Want to give record the best shot so we will have to wait till when we have more room
5. No local sales
6. No national action
7. Considering...
8. Watching and waiting
9. Wrong image
10. It's not modal
11. Needs another copy
12. Poor reaction from test marketing it
13. The jocks don't like it
14. No phone reaction
15. We played the import
16. We're going to wait and see what the competition does
17. Will wait for the single
18. The record's not in any kind of stores around here
19. Need approval from Atlanta
20. I like it but the P.D. doesn't
21. It was vetoed in the music meeting
22. Too hard
23. Too soft
24. Its wimpy
25. Not as good as their last release
26. It needs to be re-listened to
27. It sounds too disco-ish
28. It sounds too pop
29. We didn't get the co-promotion
30. Trade #'s don't merit airplay
31. Sounds like everything else
32. Its not a good record
33. I don't like it
34. The mp3 file wouldn’t play
35. The music file crashed my computer
36. We only play stuff that “rocks“
37. Saving room for when new releases get scheduled
38. Going into the library
39. Too many women singers right now
40. We want to hear a hook
41. No tip sheet advertising
42. Nothing about it hits me
43. Don't like the mix
44. Not enough guitar
45. Too many strings
46. Over-produced
47. Under-produced
48. Don't like the band’s name
49. This song is not consistent with their last release
50. Our listeners won't be able to relate
51. Too rhythm oriented
52. Send all our jocks copies
53. Can't play too many singles
54. That music only works in the big markets
55. We’ll wait till more stations play it
56. Not our kind of music
57. Too alternative
58. Not alternative enough
59. Where’s the beat…the BEAT!
60. I’ve misplaced it, but its here somewhere, call me back
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Christopher Knab is an independent music business consultant based in Seattle, Washington. He
is available for private consultations on promoting and marketing independent music, and can be reached by email at: chris@chrisknab.net
Chris Knab's book, 'Music Is Your Business'
is available from the Music Biz Academy bookstore.
Visit the FourFront Media and
Music website for more information on the business of music from
Christopher Knab.
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